Duty Free is a Retail organization based in Iceland, with around 50 employees and annual revenues of $5.0 million.

What enterprise applications does Duty Free use?

Duty Free operates a diverse technology stack with applications such as Microsoft 365, Google Tag Manager and Atlassian Jira Service Desk, covering areas like Collaboration, Tag Management and IT Service Management.

What digital transformation initiatives has Duty Free undertaken?

Duty Free has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Microsoft, Google and Atlassian.

What are the most recent software purchases made by Duty Free?

Duty Free recently adopted applications including Dacoda in 2022, Atlassian Jira Service Desk in 2021 and Microsoft 365 in 2020, highlighting its ongoing modernization strategy.

Which IT decision makers lead technology initiatives at Duty Free?

APPS RUN THE WORLD maintains an up-to-date database of Duty Free’s key decision makers and IT executives, available to Premium subscribers.

How does APPS RUN THE WORLD track Duty Free’s IT investments?

Our research team continuously updates Duty Free’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

How can I access the full list of applications used by Duty Free?

Subscribe to APPS RUN THE WORLD to access the complete Duty Free technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.

Duty Free Technographics, Software Purchases, AI and Digital Transformation Initiatives

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● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

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● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

Duty Free Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Duty Free and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Duty Free employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Duty Free has purchased the following applications: Microsoft 365 for Collaboration in 2020, Google Tag Manager for Tag Management in 2014, Atlassian Jira Service Desk for IT Service Management in 2021 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Duty Free is running and its propensity to invest more and deepen its relationship with Microsoft , Facebook , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Duty Free revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Duty Free intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Microsoft	Legacy	Microsoft 365	Collaboration	Collaboration	n/a	2020	2020	In 2020, Duty Free implemented Microsoft 365 to provide Collaboration capabilities across the retailer. The deployment was provisioned as a cloud-hosted Microsoft 365 tenant and targeted the company’s head office and staff footprint in Iceland, consolidating day-to-day communication and content workflows for roughly 50 employees. Configuration emphasized core Collaboration services that are common to the Microsoft 365 suite, including Exchange Online for email, SharePoint Online for document management and intranet content, and Microsoft Teams for real-time communication and meeting orchestration. The implementation enabled standard collaboration workflows such as shared document libraries with permissions-based access control, group calendaring for operations and merchandising, and persistent team chat for store and office coordination. Microsoft 365 is surfaced on Duty Free’s public website indicating the cloud tenant is used in conjunction with their web presence for content publication or contact workflows. Governance and operational controls were scoped to match a small retail organization, concentrating on tenant-level account provisioning, permissions governance for document libraries, and basic access controls to support secure Collaboration.
			Collaboration	Collaboration		2018	2018

Vendor

Previous System

Application

Market

VAR/SI

When

Live

Insight

Microsoft

Legacy

Microsoft 365

Collaboration

n/a

2020

In 2020, Duty Free implemented Microsoft 365 to provide Collaboration capabilities across the retailer. The deployment was provisioned as a cloud-hosted Microsoft 365 tenant and targeted the company’s head office and staff footprint in Iceland, consolidating day-to-day communication and content workflows for roughly 50 employees. Configuration emphasized core Collaboration services that are common to the Microsoft 365 suite, including Exchange Online for email, SharePoint Online for document management and intranet content, and Microsoft Teams for real-time communication and meeting orchestration. The implementation enabled standard collaboration workflows such as shared document libraries with permissions-based access control, group calendaring for operations and merchandising, and persistent team chat for store and office coordination. Microsoft 365 is surfaced on Duty Free’s public website indicating the cloud tenant is used in conjunction with their web presence for content publication or contact workflows. Governance and operational controls were scoped to match a small retail organization, concentrating on tenant-level account provisioning, permissions governance for document libraries, and basic access controls to support secure Collaboration.

Collaboration

2018

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Google	Legacy	Google Tag Manager	Tag Management	CRM	n/a	2014	2014	In 2014, Duty Free implemented Google Tag Manager on its public website https://www.dutyfree.is/, using the Tag Management application to centralize web tag deployment. The implementation places a client side container snippet across site pages to provide runtime tag orchestration, trigger based event firing, and container versioning for controlled publishes and rollbacks. Google Tag Manager is used to manage analytics and marketing tags and to enable event level tracking without repeated code edits. Operational ownership is aligned with ecommerce and marketing functions, enabling non developers to publish tracking changes through the Google Tag Manager interface while reducing direct changes to site code. Governance relies on container permissions, versioning workflows, and published change audit trails to control tag rollouts and maintain traceability. The scope is focused on the Iceland site and web channels, supporting site level analytics and campaign tagging for the retailer.

Vendor

Previous System

Application

Market

VAR/SI

When

Live

Insight

Google

Legacy

Google Tag Manager

Tag Management

CRM

n/a

2014

In 2014, Duty Free implemented Google Tag Manager on its public website https://www.dutyfree.is/, using the Tag Management application to centralize web tag deployment. The implementation places a client side container snippet across site pages to provide runtime tag orchestration, trigger based event firing, and container versioning for controlled publishes and rollbacks. Google Tag Manager is used to manage analytics and marketing tags and to enable event level tracking without repeated code edits. Operational ownership is aligned with ecommerce and marketing functions, enabling non developers to publish tracking changes through the Google Tag Manager interface while reducing direct changes to site code. Governance relies on container permissions, versioning workflows, and published change audit trails to control tag rollouts and maintain traceability. The scope is focused on the Iceland site and web channels, supporting site level analytics and campaign tagging for the retailer.

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Atlassian	Legacy	Atlassian Jira Service Desk	IT Service Management	ITSM	n/a	2021	2021	In 2021, Duty Free implemented Atlassian Jira Service Desk for IT Service Management and exposed the application on its public website as the primary support intake channel. Atlassian Jira Service Desk is used to capture customer-facing support requests from the e-commerce front end and to log internal service tickets that support the retailer's Iceland operations. Configuration emphasized ticketing queues, a customer-facing portal with structured request forms, SLA tracking and workflow automation to route issues to retail staff and IT personnel. The implementation centralized request intake and triage, standardized request types and escalation rules, and applied role-based permissions to align service workflows with the responsibilities of customer service and store operations teams.

Vendor

Previous System

Application

Market

VAR/SI

When

Live

Insight

Atlassian

Legacy

Atlassian Jira Service Desk

IT Service Management

ITSM

n/a

2021

In 2021, Duty Free implemented Atlassian Jira Service Desk for IT Service Management and exposed the application on its public website as the primary support intake channel. Atlassian Jira Service Desk is used to capture customer-facing support requests from the e-commerce front end and to log internal service tickets that support the retailer's Iceland operations. Configuration emphasized ticketing queues, a customer-facing portal with structured request forms, SLA tracking and workflow automation to route issues to retail staff and IT personnel. The implementation centralized request intake and triage, standardized request types and escalation rules, and applied role-based permissions to align service workflows with the responsibilities of customer service and store operations teams.

Vendor

Previous System

Application

Market

VAR/SI

When

Live

Insight

Apps Development

PaaS

2022

Vendor

Previous System

Application

Market

VAR/SI

When

Live

Insight

Application Hosting and Computing Services

IaaS

2017

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Duty Free Technographics