DXL
DXL Technographics
DXL Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by DXL and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2567 DXL employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that DXL has purchased the following applications: Adobe Dynamic Media Classic (ex Adobe Scene7) for Content Management in 2019, ChannelAdvisor Platform for eCommerce in 2011, Acoustic Analytics (formerly IBM Tealeaf) for Customer Analytics in 2011 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems DXL is running and its propensity to invest more and deepen its relationship with Adobe Systems , ChannelAdvisor , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing DXL revenues, which have grown to $449.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for DXL intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
DXL Tech Stack and Enterprise Applications
DXL Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Dynamic Media Classic (ex Adobe Scene7) | Content Management | Content Management | n/a | 2019 | 2019 |
In 2019 DXL implemented Adobe Dynamic Media Classic (ex Adobe Scene7) on its website. The deployment places Adobe Dynamic Media Classic as the primary media management and delivery component within the Content Management layer for the e-commerce storefront, centralizing product imagery and rich media used for online merchandising and product detail pages. Operational scope focuses on web merchandising and e-commerce business functions, with asset ownership and publishing workflows managed by digital merchandising and marketing teams. The implementation supports centralized digital asset management, templated image composition, automated generation of image variants, and on-the-fly dynamic imaging and adaptive media delivery to the storefront. Adobe Dynamic Media Classic is integrated into the public website delivery chain and content delivery infrastructure to render device-optimized assets and to standardize asset lifecycle processes such as versioning, publishing, and campaign-level media bundling, while governance is organized around publishing workflows and merchandising role controls.
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DXL eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ChannelAdvisor | Legacy | ChannelAdvisor Platform | eCommerce | eCommerce | n/a | 2011 | 2011 |
In 2011, DXL implemented ChannelAdvisor Platform to manage eCommerce on its customer facing website casualmale.com. DXL ChannelAdvisor Platform eCommerce supports online merchandising, product syndication, and channel management as core retail business functions.
The deployment centralized product catalog management and automated feed distribution, leveraging ChannelAdvisor Platform capabilities including product data normalization, inventory synchronization, pricing rule engines, and consolidated order feeds. Configuration work emphasized category level attributes, SKU mapping, and lifecycle workflows to maintain consistent product content and availability across digital storefront channels.
Operational coverage in the implementation focused on the DXL website and eCommerce operations, aligning merchandising, inventory, and order workflows with the ChannelAdvisor Platform. Governance centered on centralized data stewardship and role based access for merchandising and operations teams to manage product content, pricing, and feed publication.
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eCommerce | eCommerce |
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2011 | 2011 |
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DXL CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Acoustic | Legacy | Acoustic Analytics (formerly IBM Tealeaf) | Customer Analytics | CRM | n/a | 2011 | 2011 |
In 2011, DXL deployed Acoustic Analytics (formerly IBM Tealeaf) on the CasualMale.com commerce site. The Acoustic Analytics implementation served as a Customer Analytics solution to capture session-level behavior, support investigative analysis, and feed behavioral intelligence into e-commerce decisioning.
Configuration emphasized session replay, full-page clickstream capture, conversion funnel reconstruction, form analytics, and alerting for anomalous customer journeys, implemented through site-side JavaScript instrumentation and indexed server-side event storage. Acoustic Analytics was configured to retain indexed session transcripts and event metadata to enable replay-based root cause analysis and behavioral segmentation workflows.
The deployment was instrumented alongside Coremetrics on the CasualMale.com site, with Coremetrics providing aggregate KPI measurement while Acoustic Analytics supplied session-level context to complement reporting. Operational coverage included e-commerce, digital marketing, customer support, and site operations, with governance focused on tag management, alignment of Acoustic Analytics and Coremetrics datasets, and investigator-led remediation workflows.
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Customer Engagement | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2013 | 2013 |
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Customer Experience | CRM |
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2012 | 2012 |
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Customer Support | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2011 | 2011 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Tag Management | CRM |
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2016 | 2016 |
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DXL PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2021 | 2021 |
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Apps Development | PaaS |
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2014 | 2014 |
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DXL IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Digital Workspace | IaaS |
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2008 | 2008 |
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DXL CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at DXL
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by DXL Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from DXL IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the DXL digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD DXL Technographics
DXL is a Retail organization based in United States,
with around 2567 employees and annual revenues of $449.0 million.
DXL operates a diverse technology stack with applications such as
Adobe Dynamic Media Classic (ex Adobe Scene7), ChannelAdvisor Platform and Acoustic Analytics (formerly IBM Tealeaf),
covering areas like Content Management, eCommerce and Customer Analytics.
DXL has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Adobe Systems, ChannelAdvisor and Acoustic.
DXL recently adopted applications including
Lotame DMP in 2021, Red Hat JBoss Enterprise Application Platform in 2021 and Akamai CDN in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of DXL’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates DXL’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete DXL technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.