Atlanta, 30328, GA,
United States
EarthLink Technographics
EarthLink Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by EarthLink and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 274 EarthLink employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that EarthLink has purchased the following applications: GumGum for Artificial Intelligence Marketing in 2018, Metaswitch Cloud Contact Center for Call Center in 2016, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems EarthLink is running and its propensity to invest more and deepen its relationship with GumGum , LivePerson , Metaswitch Networks or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing EarthLink revenues, which have grown to $176.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for EarthLink intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
EarthLink Tech Stack and Enterprise Applications
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, EarthLink implemented GumGum on its website. EarthLink deployed GumGum as an Artificial Intelligence Marketing solution to support digital advertising and on‑site audience engagement across its consumer web properties.
The implementation was a client-side web deployment using site instrumentation to enable contextual targeting and visual intelligence for content analysis. Configuration centered on contextual advertising capabilities, image and page content analysis, rule-based targeting for ad placement, and campaign measurement instrumentation to inform marketing workflows.
Operational ownership was concentrated within EarthLink’s digital marketing and advertising functions, with deployment scope limited to public-facing web pages where advertising inventory and user experience are managed. Governance emphasized tag management, content placement controls, and alignment of contextual targeting with editorial content to maintain site experience while enabling programmatic and on-site creative delivery.
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Chatbots and Conversational AI | AI-Powered Application |
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2004 | 2004 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Metaswitch Networks | Legacy | Metaswitch Cloud Contact Center | Call Center | CRM | n/a | 2016 | 2016 |
In 2016 EarthLink implemented Metaswitch Cloud Contact Center as a core element of its Call Center offerings. The Metaswitch Cloud Contact Center, powered by Telax, was delivered as an EarthLink Hosted Contact Center solution that had been deployed in early 2015 and implemented with several mid-market and enterprise clients.
The deployment emphasized a hosted cloud architecture that combined Metaswitch Cloud Contact Center platform capabilities with EarthLink network services to provide voice centric contact center functions. Configuration and operational focus included inbound call handling, queue management and agent routing to support help desk, customer service, sales and billing departments.
Integration with EarthLink’s best-in-class network was central to the implementation, intended to ensure high voice quality and reliability for business customers while keeping EarthLink’s capital expenses and support costs low. Operational scope targeted mid-market and enterprise clients through EarthLink’s managed services portfolio.
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Loyalty | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2005 | 2005 |
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Marketing Automation | CRM |
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2006 | 2006 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2020 | 2020 |
In 2020, EarthLink implemented Microsoft Azure Cloud Services to host its public website and external web presence, aligning the deployment with the Application Hosting and Computing Services category. Microsoft Azure Cloud Services is used to provide cloud compute and platform capabilities for EarthLink’s site, delivering scalable hosting and managed infrastructure for web delivery.
The deployment centers on cloud-hosted compute, storage, and platform services to support web application delivery and content hosting, with configuration focused on internet-facing workloads and IT operations supporting digital customer access. Operational ownership is with EarthLink’s infrastructure and web teams, and the implementation emphasizes use of platform-level services common to Application Hosting and Computing Services to manage availability, scaling, and platform maintenance for the company website.
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Application Hosting and Computing Services | IaaS |
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2000 | 2000 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at EarthLink
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by EarthLink Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||