Webster, 14580, NY,
United States
East Side Machine Technographics
East Side Machine Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by East Side Machine and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 20 East Side Machine employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that East Side Machine has purchased the following applications: Realtrac Shop Management for Shop Management in 1993, GoDaddy Email Marketing for Marketing Automation in 2019, HostGator for Application Hosting and Computing Services in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems East Side Machine is running and its propensity to invest more and deepen its relationship with Realtrac , GoDaddy , HostGator or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing East Side Machine revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for East Side Machine intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
East Side Machine Tech Stack and Enterprise Applications
East Side Machine ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Realtrac | Legacy | Realtrac Shop Management | Shop Management | ERP Services and Operations | n/a | 1993 | 1993 |
In 1993, East Side Machine purchased RealTrac and implemented Realtrac Shop Management at its Webster, New York facility. The deployment targeted shop floor operations for a 20 employee manufacturing firm and centralized job tracking, scheduling and job costing within the Shop Management category.
Realtrac Shop Management was configured for real time job tracking and scheduling and for job costing functions tied to inventory and purchasing controls. The implementation emphasized shop management, inventory/purchasing and accounting integration, aligning work order processing with material issuance and purchase order workflows.
Integration with QuickBooks was implemented to synchronize accounting records and eliminate duplicate entry between shop transactions and financial books. Operational coverage included shop floor production, purchasing and accounting, and the Realtrac Shop Management deployment supported streamlined billing and order processing and faster invoicing as reported by the customer.
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East Side Machine CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy Email Marketing | Marketing Automation | CRM | n/a | 2019 | 2019 |
In 2019, East Side Machine deployed GoDaddy Email Marketing to establish Marketing Automation for website-driven customer outreach and newsletter management. The deployment uses GoDaddy Email Marketing on the company website to capture subscribers and manage ongoing email communications for the manufacturing business.
Configuration centered on embedding website signup forms, maintaining segmented contact lists, designing responsive email templates, scheduling recurring sends, and activating basic automation workflows such as welcome sequences and re-engagement messaging. These configurations reflect core Marketing Automation capabilities including campaign orchestration, template management, contact segmentation, and scheduled delivery.
Operational ownership is concentrated on marketing and customer communication functions within the 20-employee organization, with list governance and campaign scheduling centralized to minimize duplication. The implementation follows a lightweight, vendor-hosted architecture integrated into the public website for direct subscriber capture and campaign execution using GoDaddy Email Marketing.
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East Side Machine IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HostGator | Legacy | HostGator | Application Hosting and Computing Services | IaaS | n/a | 2018 | 2018 |
In 2018, East Side Machine deployed HostGator as its public website hosting solution under the Application Hosting and Computing Services category. HostGator is used to serve the company website at https://www.esm1.com/, providing East Side Machine with its external digital presence and customer-facing information pages.
The implementation aligns with standard Application Hosting and Computing Services practices, relying on HostGator for web server hosting, DNS management, control panel access for site and file administration, and SSL provisioning for secure connections. Operational ownership is consistent with a small manufacturing organization, with site administration and basic hosting governance likely centralized to a single IT owner or administrator, and the HostGator instance integrated into the company content management and web form endpoints that support marketing and customer engagement functions.
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at East Side Machine
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by East Side Machine Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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