AI Buyer Insights:

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Michelin, an e2open customer evaluated Oracle Transportation Management

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Michelin, an e2open customer evaluated Oracle Transportation Management

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

East Side Machine Tech Stack and Enterprise Applications

East Side Machine ERP Services and Operations
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Realtrac Legacy Realtrac Shop Management Shop Management ERP Services and Operations n/a 1993 1993
In 1993, East Side Machine purchased RealTrac and implemented Realtrac Shop Management at its Webster, New York facility. The deployment targeted shop floor operations for a 20 employee manufacturing firm and centralized job tracking, scheduling and job costing within the Shop Management category. Realtrac Shop Management was configured for real time job tracking and scheduling and for job costing functions tied to inventory and purchasing controls. The implementation emphasized shop management, inventory/purchasing and accounting integration, aligning work order processing with material issuance and purchase order workflows. Integration with QuickBooks was implemented to synchronize accounting records and eliminate duplicate entry between shop transactions and financial books. Operational coverage included shop floor production, purchasing and accounting, and the Realtrac Shop Management deployment supported streamlined billing and order processing and faster invoicing as reported by the customer.
East Side Machine CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
GoDaddy Legacy GoDaddy Email Marketing Marketing Automation CRM n/a 2019 2019
In 2019, East Side Machine deployed GoDaddy Email Marketing to establish Marketing Automation for website-driven customer outreach and newsletter management. The deployment uses GoDaddy Email Marketing on the company website to capture subscribers and manage ongoing email communications for the manufacturing business. Configuration centered on embedding website signup forms, maintaining segmented contact lists, designing responsive email templates, scheduling recurring sends, and activating basic automation workflows such as welcome sequences and re-engagement messaging. These configurations reflect core Marketing Automation capabilities including campaign orchestration, template management, contact segmentation, and scheduled delivery. Operational ownership is concentrated on marketing and customer communication functions within the 20-employee organization, with list governance and campaign scheduling centralized to minimize duplication. The implementation follows a lightweight, vendor-hosted architecture integrated into the public website for direct subscriber capture and campaign execution using GoDaddy Email Marketing.
East Side Machine IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
HostGator Legacy HostGator Application Hosting and Computing Services IaaS n/a 2018 2018
In 2018, East Side Machine deployed HostGator as its public website hosting solution under the Application Hosting and Computing Services category. HostGator is used to serve the company website at https://www.esm1.com/, providing East Side Machine with its external digital presence and customer-facing information pages. The implementation aligns with standard Application Hosting and Computing Services practices, relying on HostGator for web server hosting, DNS management, control panel access for site and file administration, and SSL provisioning for secure connections. Operational ownership is consistent with a small manufacturing organization, with site administration and basic hosting governance likely centralized to a single IT owner or administrator, and the HostGator instance integrated into the company content management and web form endpoints that support marketing and customer engagement functions.
Application Hosting and Computing Services IaaS 2018 2018

IT Decision Makers and Key Stakeholders at East Side Machine

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by East Side Machine Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from East Side Machine IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the East Side Machine digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD East Side Machine Technographics
East Side Machine is a Manufacturing organization based in United States, with around 20 employees and annual revenues of $2.0 million.
East Side Machine operates a diverse technology stack with applications such as Realtrac Shop Management, GoDaddy Email Marketing and HostGator, covering areas like Shop Management, Marketing Automation and Application Hosting and Computing Services.
East Side Machine has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Realtrac, GoDaddy and HostGator.
East Side Machine recently adopted applications including GoDaddy Email Marketing in 2019, HostGator in 2018 and Bluehost in 2018, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of East Side Machine’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates East Side Machine’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete East Side Machine technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.