AI Buyer Insights:

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● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

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● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

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● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

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● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

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● Michelin, an e2open customer evaluated Oracle Transportation Management

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

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● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

Easypaisa Pakistan
Location
19-C, 9th Commercial Lane, Main Zamzama Boulevard, DHA Phase 5,
Karachi, 75350,
Pakistan
Website
https://www.easypaisa.com.pk/
Phone
92 21-111-003-737
Artw industry
Banking and Financial Services
Employee
Revenue

Easypaisa Pakistan Technographics

Easypaisa Pakistan Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Easypaisa Pakistan and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3300 Easypaisa Pakistan employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Easypaisa Pakistan has purchased the following applications: Google Custom Search for Application, Web and Enterprise Search in 2009, Adobe Commerce (ex Magento) for eCommerce in 2016, AppsFlyer Engage for Customer Engagement in 2019 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Easypaisa Pakistan is running and its propensity to invest more and deepen its relationship with Google , Joomla , Cxense or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Easypaisa Pakistan revenues, which have grown to $139.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Easypaisa Pakistan intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Easypaisa Pakistan Tech Stack and Enterprise Applications

Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Google Legacy Google Custom Search Application, Web and Enterprise Search Content Management n/a 2009 2009
Web Content Management Content Management 2011 2011
Web Content Management Content Management 2015 2015
eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Adobe Systems Legacy Adobe Commerce (ex Magento) eCommerce eCommerce n/a 2016 2016
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
AppsFlyer Legacy AppsFlyer Engage Customer Engagement CRM n/a 2019 2019
In 2019, Easypaisa Pakistan deployed AppsFlyer Engage to unify its mobile marketing and product funnels, explicitly aligning the implementation with Mobile Engagement capabilities. The deployment targeted Easypaisa’s finance and payment app marketing, connecting attribution, OneLink deep-linking, and fraud protection to marketing and product workflows. AppsFlyer Engage was configured to deliver attribution-informed campaign orchestration, OneLink deep-linking for contextual user journeys, and automated engagement triggers mapped to in-app activation flows. The implementation emphasized engagement capabilities typical of Mobile Engagement platforms, including trigger-based messaging and deep-link routing to improve campaign-to-product continuity. Operational coverage focused on coordinated marketing and product teams supporting Easypaisa’s payment application, with data flows from attribution and fraud protection feeding campaign decisioning and automated triggers. Integrations were implemented to link attribution signals and deep-link events into the product funnel, enabling trigger automation that ties user acquisition to downstream conversion paths. The case study reports that the partnership beginning in 2019 yielded a reported approximately 15% reduction in cost-per-install and an approximately 10% improvement in conversions for Easypaisa’s finance/payment app marketing. Fraud protection features were also applied as part of the AppsFlyer Engage configuration to protect acquisition spend while maintaining engagement automation.
Data Management Platform CRM 2016 2016
Data Management Platform CRM 2016 2016
Data Management Platform CRM 2016 2016
Data Management Platform CRM 2016 2016
Digital Advertising Platform CRM 2016 2016
Digital Advertising Platform CRM 2016 2016
Marketing Analytics CRM 2019 2019
Tag Management CRM 2019 2019
ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Performance Management ITSM 2014 2014
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Content Delivery Network IaaS 2013 2013
Content Delivery Network IaaS 2010 2010
Content Delivery Network IaaS 2020 2020
Content Delivery Network IaaS 2020 2020
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Security (AppSec) CyberSecurity 2024 2024
Secure Sockets Layer (SSL) CyberSecurity 2016 2016
Secure Sockets Layer (SSL) CyberSecurity 2017 2017
Secure Web Gateways (SWG) CyberSecurity 2024 2024

IT Decision Makers and Key Stakeholders at Easypaisa Pakistan

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Easypaisa Pakistan Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Easypaisa Pakistan IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Easypaisa Pakistan digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Easypaisa Pakistan Technographics
Easypaisa Pakistan is a Banking and Financial Services organization based in Pakistan, with around 3300 employees and annual revenues of $139.0 million.
Easypaisa Pakistan operates a diverse technology stack with applications such as Google Custom Search, Adobe Commerce (ex Magento) and AppsFlyer Engage, covering areas like Application, Web and Enterprise Search, eCommerce and Customer Engagement.
Easypaisa Pakistan has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Google, Adobe Systems and AppsFlyer.
Easypaisa Pakistan recently adopted applications including reCAPTCHA in 2024, Sucuri Website Security in 2024 and jsDelivr CDN in 2020, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Easypaisa Pakistan’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Easypaisa Pakistan’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Easypaisa Pakistan technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.