Editions Des Dernieres Nouvelles D'Alsace Technographics
Editions Des Dernieres Nouvelles D'Alsace Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Editions Des Dernieres Nouvelles D'Alsace and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1046 Editions Des Dernieres Nouvelles D'Alsace employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Editions Des Dernieres Nouvelles D'Alsace has purchased the following applications: Poool Subscription for Subscription and Recurring Billing in 2020, GumGum for Artificial Intelligence Marketing in 2018, Xandr Invest (ex AppNexus DSP) for Digital Advertising Platform in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Editions Des Dernieres Nouvelles D'Alsace is running and its propensity to invest more and deepen its relationship with Poool , GumGum , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Editions Des Dernieres Nouvelles D'Alsace revenues, which have grown to $400.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Editions Des Dernieres Nouvelles D'Alsace intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Editions Des Dernieres Nouvelles D'Alsace Tech Stack and Enterprise Applications
Editions Des Dernieres Nouvelles D'Alsace ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Poool | Legacy | Poool Subscription | Subscription and Recurring Billing | ERP | n/a | 2020 | 2020 |
In 2020, Editions Des Dernieres Nouvelles D'Alsace implemented Poool Subscription on its website. Poool Subscription was deployed as the publication's Subscription and Recurring Billing solution to manage reader subscriptions, paywall configuration, recurring billing orchestration and account access control. The deployment concentrated on web based content gating and subscription management integrated into dna.fr user journeys. Technical deployment placed Poool Subscription components alongside the website front end to enforce paywall rules and handle user session and account flows, with subscription orchestration and recurring billing processes operating as part of the subscription stack. Functional modules implemented included paywall configuration, subscription plan management, user account and entitlement management, and subscription lifecycle orchestration. Operational ownership sat with editorial, commercial subscription operations and digital product teams to align content access policies and subscription workflows.
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Editions Des Dernieres Nouvelles D'Alsace AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2018 | 2018 |
In 2018 Editions Des Dernieres Nouvelles D'Alsace implemented GumGum on its public website as an Artificial Intelligence Marketing solution to support digital advertising and audience monetization. The deployment placed GumGum directly in the publisher web layer to enable contextual advertising and on‑page visual intelligence tied to live editorial content.
The implementation of GumGum focused on category-aligned capabilities such as contextual targeting, image and content classification, ad placement optimization, and behavioral measurement instrumentation. GumGum was configured to analyze page-level signals and surface contextually relevant creative and inventory signals, aligning advertising delivery with editorial content and audience interest.
Operational responsibility for the GumGum deployment was centered in the digital advertising and commercial teams, with workflow changes to embed content classification into editorial tagging and ad inventory orchestration. Governance emphasized ongoing model tuning and configuration management for on-page contextual rules, with the application running across the publisher website to support programmatic and direct-sold monetization workflows.
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Editions Des Dernieres Nouvelles D'Alsace CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Xandr Invest (ex AppNexus DSP) | Digital Advertising Platform | CRM | n/a | 2014 | 2014 |
In 2014, Editions Des Dernieres Nouvelles D'Alsace implemented Xandr Invest (ex AppNexus DSP) as a Digital Advertising Platform on its website. The deployment establishes Xandr Invest as the publisher's instrument for programmatic ad buying, inventory monetization, and campaign management across the dna.fr digital properties.
Xandr Invest (ex AppNexus DSP) is configured to support core demand side workflows including real time bidding, bid strategy management, audience targeting, creative assignment, and campaign reporting. Configuration work focused on campaign setup, bid controls, frequency management, and dashboards for yield monitoring, reflecting typical Digital Advertising Platform capabilities.
Operational ownership is centered in the publisher advertising operations and commercial teams, who manage programmatic buys and campaign approvals on the website. Governance practices include campaign approval workflows, tag coordination with site operations, and routine campaign optimization procedures to align programmatic activity with publisher commercial goals.
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Editions Des Dernieres Nouvelles D'Alsace ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2021 | 2021 |
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Editions Des Dernieres Nouvelles D'Alsace IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Editions Des Dernieres Nouvelles D'Alsace CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Editions Des Dernieres Nouvelles D'Alsace
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Apps Being Evaluated by Editions Des Dernieres Nouvelles D'Alsace Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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