AI Buyer Insights:

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Michelin, an e2open customer evaluated Oracle Transportation Management

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Michelin, an e2open customer evaluated Oracle Transportation Management

Editions Des Dernieres Nouvelles D'Alsace Tech Stack and Enterprise Applications

Editions Des Dernieres Nouvelles D'Alsace ERP
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Poool Legacy Poool Subscription Subscription and Recurring Billing ERP n/a 2020 2020
In 2020, Editions Des Dernieres Nouvelles D'Alsace implemented Poool Subscription on its website. Poool Subscription was deployed as the publication's Subscription and Recurring Billing solution to manage reader subscriptions, paywall configuration, recurring billing orchestration and account access control. The deployment concentrated on web based content gating and subscription management integrated into dna.fr user journeys. Technical deployment placed Poool Subscription components alongside the website front end to enforce paywall rules and handle user session and account flows, with subscription orchestration and recurring billing processes operating as part of the subscription stack. Functional modules implemented included paywall configuration, subscription plan management, user account and entitlement management, and subscription lifecycle orchestration. Operational ownership sat with editorial, commercial subscription operations and digital product teams to align content access policies and subscription workflows.
Editions Des Dernieres Nouvelles D'Alsace AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
GumGum Legacy GumGum Artificial Intelligence Marketing AI-Powered Application n/a 2018 2018
In 2018 Editions Des Dernieres Nouvelles D'Alsace implemented GumGum on its public website as an Artificial Intelligence Marketing solution to support digital advertising and audience monetization. The deployment placed GumGum directly in the publisher web layer to enable contextual advertising and on‑page visual intelligence tied to live editorial content. The implementation of GumGum focused on category-aligned capabilities such as contextual targeting, image and content classification, ad placement optimization, and behavioral measurement instrumentation. GumGum was configured to analyze page-level signals and surface contextually relevant creative and inventory signals, aligning advertising delivery with editorial content and audience interest. Operational responsibility for the GumGum deployment was centered in the digital advertising and commercial teams, with workflow changes to embed content classification into editorial tagging and ad inventory orchestration. Governance emphasized ongoing model tuning and configuration management for on-page contextual rules, with the application running across the publisher website to support programmatic and direct-sold monetization workflows.
Editions Des Dernieres Nouvelles D'Alsace CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Xandr Invest (ex AppNexus DSP) Digital Advertising Platform CRM n/a 2014 2014
In 2014, Editions Des Dernieres Nouvelles D'Alsace implemented Xandr Invest (ex AppNexus DSP) as a Digital Advertising Platform on its website. The deployment establishes Xandr Invest as the publisher's instrument for programmatic ad buying, inventory monetization, and campaign management across the dna.fr digital properties. Xandr Invest (ex AppNexus DSP) is configured to support core demand side workflows including real time bidding, bid strategy management, audience targeting, creative assignment, and campaign reporting. Configuration work focused on campaign setup, bid controls, frequency management, and dashboards for yield monitoring, reflecting typical Digital Advertising Platform capabilities. Operational ownership is centered in the publisher advertising operations and commercial teams, who manage programmatic buys and campaign approvals on the website. Governance practices include campaign approval workflows, tag coordination with site operations, and routine campaign optimization procedures to align programmatic activity with publisher commercial goals.
Digital Advertising Platform CRM 2019 2019
Digital Advertising Platform CRM 2017 2017
Digital Advertising Platform CRM 2018 2018
Marketing Analytics CRM 2018 2018
Editions Des Dernieres Nouvelles D'Alsace ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Performance Management ITSM 2021 2021
Editions Des Dernieres Nouvelles D'Alsace IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Content Delivery Network IaaS 2017 2017
Editions Des Dernieres Nouvelles D'Alsace CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Identity and Access Management (IAM) CyberSecurity 2020 2020

IT Decision Makers and Key Stakeholders at Editions Des Dernieres Nouvelles D'Alsace

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Editions Des Dernieres Nouvelles D'Alsace Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Editions Des Dernieres Nouvelles D'Alsace IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Editions Des Dernieres Nouvelles D'Alsace digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Editions Des Dernieres Nouvelles D'Alsace Technographics
Editions Des Dernieres Nouvelles D'Alsace is a Media organization based in France, with around 1046 employees and annual revenues of $400.0 million.
Editions Des Dernieres Nouvelles D'Alsace operates a diverse technology stack with applications such as Poool Subscription, GumGum and Xandr Invest (ex AppNexus DSP), covering areas like Subscription and Recurring Billing, Artificial Intelligence Marketing and Digital Advertising Platform.
Editions Des Dernieres Nouvelles D'Alsace has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Poool, GumGum and Microsoft.
Editions Des Dernieres Nouvelles D'Alsace recently adopted applications including Datadog APM in 2021, Poool Subscription in 2020 and Google Identity Platform in 2020, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Editions Des Dernieres Nouvelles D'Alsace’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Editions Des Dernieres Nouvelles D'Alsace’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Editions Des Dernieres Nouvelles D'Alsace technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.