Edna International
Gollenhoferstrasse 3,
Zusmarshausen, 86441,
Germany
Zusmarshausen, 86441,
Germany
49 8291 840
Consumer Packaged Goods
Edna International Technographics
Edna International Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Edna International and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1100 Edna International employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Edna International has purchased the following applications: Microsoft 365 for Collaboration in 2021, ePages Now for eCommerce in 2013, Google Tag Manager for Tag Management in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Edna International is running and its propensity to invest more and deepen its relationship with Microsoft , ePages Software , PIA Dymatrix or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Edna International revenues, which have grown to $400.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Edna International intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Edna International Tech Stack and Enterprise Applications
Edna International Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2021 | 2021 |
In 2021, Edna International implemented Microsoft 365 as its Collaboration platform. The company website indicates Microsoft 365 is in operational use across web-facing assets and internal collaboration touchpoints.
The Microsoft 365 deployment is structured as a cloud-hosted tenant delivering core Collaboration capabilities, including Exchange Online email, SharePoint Online document management, and Microsoft Teams for synchronous and asynchronous teamwork. Configuration signals include tenant-level identity and access management via Azure Active Directory for single sign-on and role-based access, along with SharePoint site architecture for department and project document libraries.
Operational coverage is enterprise-wide for Edna International, supporting product development, sales, marketing, and administrative functions for an organization of about 1100 employees in Germany. Governance appears organized around centralized tenant administration, site provisioning policies, and Teams adoption controls, with rollout and user provisioning handled through internal IT processes.
Microsoft 365 is referenced explicitly on the corporate site, reinforcing that the application underpins Collaboration for email, document management, content sharing, team chat, and meeting orchestration across the business.
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Edna International eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ePages Software | Legacy | ePages Now | eCommerce | eCommerce | n/a | 2013 | 2013 |
In 2013, Edna International deployed ePages Now on its website, adopting the ePages Now application as its primary eCommerce storefront. The implementation uses the ePages Now cloud hosted storefront to provide catalog management, product detail pages, shopping cart and checkout flows, content management for marketing pages, and storefront theming and search engine optimization capabilities. The narrative identifies ePages Now as the application and eCommerce as the Apps Category, and positions the platform as the front line for online product presentation and customer transactions.
Operationally the ePages Now deployment supports merchandising, online sales operations, order management and customer service workflows through centralized product and content administration. Integrations are assumed to follow standard eCommerce patterns, for example connectors to payment gateways and shipping providers and feeds for inventory and pricing, while governance centered on content and catalog update workflows, publishing approval and storefront configuration. Edna International ePages Now eCommerce implementation therefore links the companys merchandising and marketing teams to day to day storefront operations and order handling via the ePages Now platform.
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Personalization and Product Recommendations | eCommerce |
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2015 | 2015 |
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Personalization and Product Recommendations | eCommerce |
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2014 | 2014 |
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Edna International CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Tag Manager | Tag Management | CRM | n/a | 2018 | 2018 |
In 2018, Edna International implemented Google Tag Manager. Edna International deployed Google Tag Manager on its customer facing website as a centralized Tag Management platform to manage client side tags and event capture. The implementation centralized tag configuration, container versioning, and trigger based event firing to support marketing, e-commerce, and digital analytics workflows.
Configuration included a primary container architecture and standard tag and trigger patterns, with implied adoption of a data layer to normalize events for site instrumentation. Operational ownership rested with marketing and digital analytics teams who use the Google Tag Manager interface to publish tag changes, control rollout cadence, and maintain tag governance through staged versions and access controls. The deployment scope was the corporate website and the application name Google Tag Manager is used for ongoing client side tag orchestration under the Tag Management category.
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Edna International IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Edna International CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Edna International
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Edna International Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Edna International IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Edna International digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Edna International Technographics
Edna International is a Consumer Packaged Goods organization based in Germany,
with around 1100 employees and annual revenues of $400.0 million.
Edna International operates a diverse technology stack with applications such as
Microsoft 365, ePages Now and Google Tag Manager,
covering areas like Collaboration, eCommerce and Tag Management.
Edna International has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, ePages Software and Google.
Edna International recently adopted applications including
Microsoft 365 in 2021, Barracuda Email Security Gateway in 2019 and Google Tag Manager in 2018,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Edna International’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Edna International’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Edna International technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.