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● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

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● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

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● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

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● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

El Market Colombia
Location
Calle 161a N 15-69, Barrio Toberin,
Bogota, n/a,
Colombia
Website
https://www.elmarketcolombia.com/
Phone
57 322-820-1924
Artw industry
Retail
Employee
Revenue

El Market Colombia Technographics

El Market Colombia Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by El Market Colombia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 El Market Colombia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that El Market Colombia has purchased the following applications: PayPal Braintree for Payment Processing in 2022, Comerssia Enterprise for Retail Management in 2020, GoDaddy Webmail for Collaboration in 2016 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems El Market Colombia is running and its propensity to invest more and deepen its relationship with PayPal , Amazon Web Services (AWS) , Apple or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing El Market Colombia revenues, which have grown to $8.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for El Market Colombia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

El Market Colombia Tech Stack and Enterprise Applications

El Market Colombia ERP
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
PayPal Legacy PayPal Braintree Payment Processing ERP n/a 2022 2022
Payment Processing ERP 2023 2023
Payment Processing ERP 2023 2023
El Market Colombia ERP Services and Operations
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Comerssia Legacy Comerssia Enterprise Retail Management ERP Services and Operations n/a 2020 2020
In 2020, El Market Colombia implemented Comerssia Enterprise for Retail Management. The vendor reference on Comerssia's site documents the deployment to manage points of sale and store operations in Colombia, with operational ownership noted as SAPIA CI SAS. Specific modules were not enumerated by the vendor, so point of sale and centralized retail-management usage is inferred from the Comerssia Enterprise offering. This implementation aligns with Retail Management functional workflows, including point of sale transaction processing, centralized product and inventory records, store operations workflows, and traceability and administration capabilities commonly associated with the category. Operational scope covered store operations in Colombia and prioritized traceability and administrative control as described by the vendor. Governance is positioned at the operator level through SAPIA CI SAS, implying centralized administration of stores and retail processes, with configuration focused on store-level POS handling and consolidated operational oversight.
El Market Colombia Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
GoDaddy Legacy GoDaddy Webmail Collaboration Collaboration n/a 2016 2016
El Market Colombia Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Web Content Management Content Management 2016 2016
El Market Colombia eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
eCommerce eCommerce 2017 2017
eCommerce eCommerce 2023 2023
Shipping Management eCommerce 2021 2021
El Market Colombia CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Marketing Automation CRM 2023 2023
Tag Management CRM 2024 2024
El Market Colombia ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Performance Management ITSM 2021 2021
El Market Colombia IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2016 2016
Application Hosting and Computing Services IaaS 2016 2016
Content Delivery Network IaaS 2018 2018
Content Delivery Network IaaS 2014 2014
Content Delivery Network IaaS 2021 2021
Content Delivery Network IaaS 2025 2025
Domain Name System (DNS) IaaS 2016 2016
El Market Colombia CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Secure Sockets Layer (SSL) CyberSecurity 2016 2016
Web Application Firewalls (WAF), Phishing Protection CyberSecurity 2025 2025

IT Decision Makers and Key Stakeholders at El Market Colombia

First Name Last Name Title Function Department Email Phone
No data found
Show All Contacts

Apps Being Evaluated by El Market Colombia Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from El Market Colombia IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the El Market Colombia digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD El Market Colombia Technographics
El Market Colombia is a Retail organization based in Colombia, with around 150 employees and annual revenues of $8.0 million.
El Market Colombia operates a diverse technology stack with applications such as PayPal Braintree, Comerssia Enterprise and GoDaddy Webmail, covering areas like Payment Processing, Retail Management and Collaboration.
El Market Colombia has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as PayPal, Comerssia and GoDaddy.
El Market Colombia recently adopted applications including Cloudflare CDN in 2025, Cloudflare Bot Management in 2025 and Google Tag Manager in 2024, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of El Market Colombia’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates El Market Colombia’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete El Market Colombia technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.