AI Buyer Insights:

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Michelin, an e2open customer evaluated Oracle Transportation Management

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Michelin, an e2open customer evaluated Oracle Transportation Management

Elar Tech Stack and Enterprise Applications

Elar Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2015 2015
Elar Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Umbraco Legacy Umbraco CMS Web Content Management Content Management n/a 2014 2014
In 2014, Elar implemented Umbraco CMS to manage its public website hosted at https://www.eltra.be/. The implementation established Umbraco CMS as the primary Web Content Management platform for publishing site content, controlling navigation structures and serving public pages. Configuration emphasized core Web Content Management capabilities typical of Umbraco CMS, including structured content types and templates for front end rendering, a media library for asset management, and role based editorial permissions with publish workflows. Operational scope is small scale and focused on internal content editors and marketing functions, centralizing page updates, asset handling and routine content authoring within Umbraco CMS.
Elar SCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Exotec Legacy Exotec WMS Warehouse Management SCM n/a 2021 2022
In 2021, Eltra deployed Exotec WMS to scale omnichannel warehouse fulfillment in Belgium after reaching storage and order processing limits. The Exotec WMS engagement addressed Warehouse Management for retail distribution and e-commerce picking, aligning warehouse operations to higher density storage and faster order throughput. Implementation configured core Warehouse Management capabilities including inventory control, order picking orchestration, storage optimization, goods receipt and dispatch workflows. Configuration emphasized omnichannel order prioritization, batch and wave picking patterns typical for retail distribution, and inventory visibility to support e-commerce fulfillment. Deployment architecture paired Exotec WMS with the vendor automation layer to orchestrate automated storage and retrieval flows and picking sequences, providing a control plane for warehouse automation without disclosed custom system integrations. Operational scope focused on Eltra warehouse operations in Belgium supporting retail and online channels, with configuration and process changes concentrated on picking, replenishment and inbound receiving. Governance established operational ownership within warehouse teams and adjusted workflows to support omnichannel order flows and replenishment cadence. Outcomes reported by the customer included improved storage density and faster processing to enable scaling of omnichannel fulfillment.
Elar CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Marketing Automation CRM 2018 2018
Elar PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Transactional Email PaaS 2017 2017
Elar IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2014 2014

IT Decision Makers and Key Stakeholders at Elar

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Elar Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Elar IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Elar digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Elar Technographics
Elar is a Distribution organization based in Netherlands, with around 4 employees and annual revenues of $1.0 million.
Elar operates a diverse technology stack with applications such as Microsoft 365, Umbraco CMS and Exotec WMS, covering areas like Collaboration, Web Content Management and Warehouse Management.
Elar has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Microsoft, Umbraco and Exotec.
Elar recently adopted applications including Exotec WMS in 2021, Intuit Mailchimp in 2018 and Intuit Mailchimp Mandrill in 2017, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Elar’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Elar’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Elar technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.