AI Buyer Insights:

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Ellwood Group Tech Stack and Enterprise Applications

Ellwood Group CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Xandr Invest (ex AppNexus DSP) Digital Advertising Platform CRM n/a 2021 2021
In 2021, Ellwood Group deployed Xandr Invest (ex AppNexus DSP) from Microsoft as a Digital Advertising Platform on its corporate website. The implementation places Xandr Invest on the company web property to execute programmatic media buys and real time bidding for display and site level inventory. Configuration centered on core DSP capabilities including programmatic bidding, audience targeting and segmentation, creative delivery, and campaign performance reporting, with campaign setup and tag placement aligned to the site ad decisioning flows. Reporting pipelines were configured to deliver campaign analytics to marketing and demand generation teams for ongoing monitoring. Operational ownership is concentrated in marketing and digital advertising functions, where the platform is used for campaign setup, budget controls, targeting rules, and campaign optimization workflows. Ellwood Group uses Xandr Invest (ex AppNexus DSP) as a Digital Advertising Platform to support web marketing, programmatic media buying, and campaign analytics.
Marketing Automation CRM 2021 2021
Sales Automation, CRM, Sales Engagement CRM 2021 2021
Ellwood Group IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
GoDaddy Legacy GoDaddy Application Hosting and Computing Services IaaS n/a 2018 2018
In 2018, Ellwood Group implemented GoDaddy as its Application Hosting and Computing Services to host and operate the corporate website. The deployment centers on web hosting and domain services that underpin the company's public web presence, supporting marketing, investor relations, and customer-facing content. GoDaddy is the named application used for hosting the site and managing domain-level functions. The implementation aligns with category-standard capabilities such as web serving, DNS management, and certificate provisioning within the Application Hosting and Computing Services scope. Operational ownership is concentrated in corporate IT and web operations, who maintain site configuration, DNS records, and publishing workflows. The source does not specify integrations with backend enterprise systems or particular content management platforms, so system-to-system connections are not described.

IT Decision Makers and Key Stakeholders at Ellwood Group

First Name Last Name Title Function Department Email Phone
No data found

Apps Being Evaluated by Ellwood Group Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Ellwood Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Ellwood Group digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Ellwood Group Technographics
Ellwood Group is a Manufacturing organization based in United States, with around 2000 employees and annual revenues of $10.00 billion.
Ellwood Group operates a diverse technology stack with applications such as Xandr Invest (ex AppNexus DSP) and GoDaddy, covering areas like Digital Advertising Platform and Application Hosting and Computing Services.
Ellwood Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Microsoft and GoDaddy.
Ellwood Group recently adopted applications including Xandr Invest (ex AppNexus DSP) in 2021, SharpSpring Marketing Automation in 2021 and Salesforce Sales Cloud in 2021, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Ellwood Group’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Ellwood Group’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Ellwood Group technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.