Ellwood City, 16117, PA,
United States
Ellwood Group Technographics
Ellwood Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Ellwood Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2000 Ellwood Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Ellwood Group has purchased the following applications: Xandr Invest (ex AppNexus DSP) for Digital Advertising Platform in 2021, GoDaddy for Application Hosting and Computing Services in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Ellwood Group is running and its propensity to invest more and deepen its relationship with Microsoft , SharpSpring , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Ellwood Group revenues, which have grown to $10.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Ellwood Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Ellwood Group Tech Stack and Enterprise Applications
Ellwood Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Xandr Invest (ex AppNexus DSP) | Digital Advertising Platform | CRM | n/a | 2021 | 2021 |
In 2021, Ellwood Group deployed Xandr Invest (ex AppNexus DSP) from Microsoft as a Digital Advertising Platform on its corporate website. The implementation places Xandr Invest on the company web property to execute programmatic media buys and real time bidding for display and site level inventory.
Configuration centered on core DSP capabilities including programmatic bidding, audience targeting and segmentation, creative delivery, and campaign performance reporting, with campaign setup and tag placement aligned to the site ad decisioning flows. Reporting pipelines were configured to deliver campaign analytics to marketing and demand generation teams for ongoing monitoring.
Operational ownership is concentrated in marketing and digital advertising functions, where the platform is used for campaign setup, budget controls, targeting rules, and campaign optimization workflows. Ellwood Group uses Xandr Invest (ex AppNexus DSP) as a Digital Advertising Platform to support web marketing, programmatic media buying, and campaign analytics.
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Ellwood Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy | Application Hosting and Computing Services | IaaS | n/a | 2018 | 2018 |
In 2018, Ellwood Group implemented GoDaddy as its Application Hosting and Computing Services to host and operate the corporate website. The deployment centers on web hosting and domain services that underpin the company's public web presence, supporting marketing, investor relations, and customer-facing content. GoDaddy is the named application used for hosting the site and managing domain-level functions.
The implementation aligns with category-standard capabilities such as web serving, DNS management, and certificate provisioning within the Application Hosting and Computing Services scope. Operational ownership is concentrated in corporate IT and web operations, who maintain site configuration, DNS records, and publishing workflows. The source does not specify integrations with backend enterprise systems or particular content management platforms, so system-to-system connections are not described.
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IT Decision Makers and Key Stakeholders at Ellwood Group
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Apps Being Evaluated by Ellwood Group Executives
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