Sao Jose, 88117-200,
Brazil
Embraseg Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Embraseg and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 170 Embraseg employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Embraseg has purchased the following applications: DefyIT 4U CRM for CRM in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Embraseg is running and its propensity to invest more and deepen its relationship with DefyIT or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Embraseg revenues, which have grown to $32.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Embraseg intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| DefyIT | Legacy | DefyIT 4U CRM | CRM | CRM | n/a | 2017 | 2017 |
In 2017, Embraseg deployed DefyIT 4U CRM to support multichannel contact-center and telesales operations in Brazil. The deployment positioned DefyIT 4U CRM as the operational CRM for active and receptive campaign operations, with explicit emphasis on campaign management and operational reporting to improve operational agility as described in the vendor testimonial.
The implementation used modules inferred from the vendor product descriptions, including active campaign dialing and receptive inbound handling, campaign configuration and scheduling, and reporting and analytics for contact-center performance. Operational capabilities implemented aligned with CRM category expectations, including dialer orchestration, agent desktop workflows, multichannel contact routing and contact list management, consistent with DefyIT 4U CRM for active and receptive operations.
Operational scope covered Embraseg’s telesales and contact-center teams across Brazil, impacting sales, customer engagement and campaign management business functions and centralizing campaign control and reporting processes. Governance and rollout emphasis focused on standardized campaign configuration, reporting cadence and agent workflow standardization, reflecting the operational changes reported in the vendor source for DefyIT 4U CRM.
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