Emma and Toms
35-39 Clifton Street, Prahran,
Melbourne, 3181, VIC,
Australia
Melbourne, 3181, VIC,
Australia
61 3 9529 1940
Consumer Packaged Goods
Emma and Toms Technographics
Emma and Toms Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Emma and Toms and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 80 Emma and Toms employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Emma and Toms has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2013, WooCommerce for eCommerce in 2022, Automattic Jetpack CRM for CRM in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Emma and Toms is running and its propensity to invest more and deepen its relationship with Oracle , Block (ex Square, Inc) , Automattic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Emma and Toms revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Emma and Toms intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Emma and Toms Tech Stack and Enterprise Applications
Emma and Toms ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | JCurve Solutions | 2013 | 2013 |
In 2013, Emma and Toms implemented Oracle NetSuite ERP as their core ERP Financial platform, engaging JCurve Solutions to deploy the JCurve ERP small business edition of NetSuite. The initial deployment established a single system of record to support transactional finance and operational workflows across the business.
The implementation covered modules for supply chain management, financial management, CRM, sales and marketing orchestration, order management, and warehouse and inventory management. Oracle NetSuite ERP was configured to consolidate inventory data across multiple warehouses and to surface real-time delivery status via an integrated mobile application, while third party application integrations provided an end to end view of operations.
Operational coverage included finance, sales, marketing, warehouse operations and distribution, with the platform designed to scale as the company expanded its distribution network. Governance focused on automating order to distribution workflows and standardizing data flows to enable a unified, real-time view that supports customer service and ongoing optimization, and the project documentation cites year on year growth and improved operational scalability as direct outcomes of the rollout.
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Payment Processing | ERP |
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2021 | 2021 |
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Emma and Toms eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2022 | 2022 |
In 2022 Emma and Toms deployed WooCommerce to power the company storefront on its corporate website, using WooCommerce as the core eCommerce engine for online product catalog and order capture. The implementation is driven by the WooCommerce plugin running on a WordPress content management layer, providing the public facing storefront and content commerce capabilities for product pages and promotional content.
The implementation centers on standard eCommerce modules, including catalog and SKU management, product variants and pricing rules, cart and checkout workflows, couponing and promotions, order management, tax calculation, shipping configuration, and inventory tracking. Configuration focuses on plugin configuration and extension management to enable commerce workflows that align with consumer packaged goods merchandising, pricing, and fulfillment processes.
Integrations are implemented through WooCommerce extension points, connecting the WordPress storefront to payment gateway plugins, shipping and label services, and order export feeds for back office fulfillment and customer service teams. Operational coverage includes the eCommerce function, marketing and merchandising for content and promotions, and operations and fulfillment for order processing and inventory reconciliation across Australia.
Governance emphasizes product data management, SKU and taxonomy control, staged extension testing and version management, and documented order processing workflows to coordinate marketing promotions with fulfillment capacity. Emma and Toms uses WooCommerce as its primary eCommerce platform to unify online merchandising, customer checkout, and order management within the corporate website environment.
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Emma and Toms CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | Automattic Jetpack CRM | CRM | CRM | n/a | 2021 | 2021 |
In 2021, Emma and Toms implemented Automattic Jetpack CRM on their website. The implementation positions Automattic Jetpack CRM as the company CRM solution to centralize customer contact data and capture inbound leads through site-based workflows.
Deployment is website-integrated, using Automattic Jetpack CRM to provide core CRM capabilities including contact management, web form lead capture, segmentation and tagging, and basic email outreach automation consistent with CRM functional patterns. Configuration emphasis is on embedding capture forms on public pages and populating unified contact records in the CRM.
Operational scope covers marketing and customer service functions within the Australian consumer packaged goods business, with administration and record management performed through the website interface. Governance centered on centralizing customer records and instituting form-to-record workflows and role-based access controls for sales and marketing users.
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Marketing Automation | CRM |
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2021 | 2021 |
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Emma and Toms IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Emma and Toms
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Emma and Toms Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Emma and Toms IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Emma and Toms digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Emma and Toms Technographics
Emma and Toms is a Consumer Packaged Goods organization based in Australia,
with around 80 employees and annual revenues of $10.0 million.
Emma and Toms operates a diverse technology stack with applications such as
Oracle NetSuite ERP, WooCommerce and Automattic Jetpack CRM,
covering areas like ERP Financial, eCommerce and CRM.
Emma and Toms has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle and Automattic.
Emma and Toms recently adopted applications including
WooCommerce in 2022, Cloudflare CDN in 2022 and Amazon CloudFront in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Emma and Toms’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Emma and Toms’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Emma and Toms technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.