Los Angeles, 90064, CA,
United States
Emotive Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Emotive and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Emotive employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Emotive has purchased the following applications: Rippling Expense Management for Expense Management in 2024, Breezy HR Attract for Recruiting, Applicant Tracking System in 2020, Drift AI Chatbot for Chatbots and Conversational AI in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Emotive is running and its propensity to invest more and deepen its relationship with Rippling , Breezy HR , Drift or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Emotive revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Emotive intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Rippling | Legacy | Rippling Expense Management | Expense Management | ERP Financial Management | n/a | 2024 | 2024 |
In 2024, Emotive implemented Rippling Expense Management. Emotive moved from SVB cards and disparate tools to Rippling Spend to gain integrated card controls and automation, using the Rippling Expense Management solution in the Expense Management category to centralize finance workflows in the United States. The deployment used Rippling’s Spend module as a SaaS consolidation point to remove multiple point tools and streamline expense processing across the business.
The implementation consolidated payroll, accounting, and expense management into Rippling’s Spend module, unifying employee expense reporting, card controls, and reimbursement processing under one platform. Configuration emphasized automated approval routing, policy driven spend controls, and automated reconciliation to reduce manual entry and accelerate close related activities.
Operational coverage focused on finance, accounting, and payroll functions across the United States, with the Spend module linked to in‑platform payroll and accounting records to create a single source of truth for expense transactions. Integrations remained internal to the Rippling suite, aligning payroll records, accounting entries, and expense workflows to simplify posting and month end coordination.
Governance centralized expense policy enforcement and approval workflows, replacing multiple point tools with a single SaaS Spend module and reducing tool sprawl. Outcomes reported by Emotive included a reduction in time spent on reimbursements by about 75 percent and a significant acceleration of the monthly close in the United States following the Rippling Spend deployment.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Breezy HR | Legacy | Breezy HR Attract | Recruiting, Applicant Tracking System | HCM | n/a | 2020 | 2020 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2018 | 2018 |
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Online Meeting Scheduling | Collaboration |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Account Based Marketing | CRM |
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2024 | 2024 |
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Customer Analytics | CRM |
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2023 | 2023 |
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Customer Data Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Analytics, Sales Analytics, Customer Support | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2024 | 2024 |
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Marketing Automation, Sales Automation | CRM |
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2023 | 2023 |
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Marketing Automation, Sales Engagement | CRM |
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2024 | 2024 |
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Partner Relationship Management | CRM |
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2022 | 2022 |
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Tag Management | CRM |
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2017 | 2017 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2024 | 2024 |
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Cloud Storage | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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