Frisco, 75034, TX,
United States
Emporium TPO Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Emporium TPO and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 550 Emporium TPO employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Emporium TPO has purchased the following applications: OptifiNow Intelligent Sales Automation for Sales Automation in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Emporium TPO is running and its propensity to invest more and deepen its relationship with OptifiNow or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Emporium TPO revenues, which have grown to $138.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Emporium TPO intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OptifiNow | Legacy | OptifiNow Intelligent Sales Automation | Sales Automation | CRM | n/a | 2022 | 2022 |
In 2022, Emporium TPO deployed OptifiNow Intelligent Sales Automation to consolidate CRM and marketing automation across its United States wholesale channel. The implementation targeted consolidation of sales and marketing tools under a single Sales Automation platform to enable scaling of the wholesale sales team and streamline lead-to-close workflows.
OptifiNow Intelligent Sales Automation was configured to deliver core CRM functionality and marketing automation, including lead capture and routing, nurture campaign orchestration, pipeline management, activity tracking, and automation workflow templates consistent with Sales Automation capabilities. The vendor delivered a "white glove" configuration approach that accelerated mobilization and reduced time to initial use for sales and marketing operators.
Operational coverage focused on Emporium TPO’s wholesale sales organization in the United States, with the application serving both sales and marketing business functions. The deployment centralized contact and campaign management to replace fragmented toolsets and create a single source of sales engagement and marketing nurture data for the wholesale channel.
Governance and rollout emphasized vendor-led configuration and rapid activation, with OptifiNow’s configuration model supporting faster mobilization across teams. Emporium TPO benefited from consolidated CRM and marketing automation, enabling standardized sales processes and centralized oversight of wholesale sales activities.
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