EnChroma
2001 Addison St Suite 335,
Berkeley, 94704, CA,
United States
Berkeley, 94704, CA,
United States
1 510-497-0048
Retail
EnChroma Technographics
EnChroma Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by EnChroma and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 60 EnChroma employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that EnChroma has purchased the following applications: Amazon Pay for Payment Processing in 2018, Brightpearl ERP for Retail Management in 2018, Freshdesk Messaging (Formerly Freshchat) for Chatbots and Conversational AI in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems EnChroma is running and its propensity to invest more and deepen its relationship with Amazon Web Services (AWS) , Klarna , Apple or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing EnChroma revenues, which have grown to $6.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for EnChroma intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
EnChroma Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon Pay | Payment Processing | ERP Financial Management | n/a | 2018 | 2018 |
In 2018, EnChroma integrated Amazon Pay on their website. EnChroma uses Amazon Pay as its Payment Processing solution for online checkout on the EnChroma retail site, linking the application directly to customer-facing purchase flows to handle payment authorization and capture.
The implementation centers on embedding the Amazon Pay checkout widget in the storefront and leveraging client-side tokenization alongside server-side API calls to the vendor Amazon Web Services for payment authorization and capture. Operational scope is the ecommerce sales channel, affecting online merchandising, customer service, and finance for payment reconciliation, with configuration focused on checkout flow options, buyer authentication, and secure token handling consistent with Payment Processing functional patterns.
|
|
|
|
|
Payment Processing | ERP Financial Management |
|
2020 | 2020 |
|
|
|
|
|
Payment Processing | ERP Financial Management |
|
2020 | 2020 |
|
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Brightpearl | Legacy | Brightpearl ERP | Retail Management | ERP Services and Operations | n/a | 2018 | 2018 |
In 2018, EnChroma implemented Brightpearl ERP as its Retail Management solution to govern inventory and order fulfillment across its United States operations. Brightpearl ERP was adopted to support warehouse operations, e-commerce order processing, and returns handling for the small retail business, aligning the company application relationship as EnChroma Brightpearl ERP Retail Management for core fulfillment functions.
The deployment emphasized inventory management and order management capabilities, with staff performing inventory product adjustments and transfers inside Brightpearl ERP and warehouse associates executing pick and pack workflows that included packing slip verification to ensure order accuracy. Functional modules used included warehouse management, inventory control, order processing, and returns management, configured to support manual verification steps and safe receiving procedures described in operational notes.
Integrations were implemented with Shopify for online storefront returns and with Shipstation for carrier label generation and shipment execution, enabling UPS and USPS delivery workflows referenced in operational activity. Brightpearl ERP was the transactional backbone tying Shopify order status and Shipstation shipment events to inventory movements and warehouse tasks, supporting cross-functional coordination between e-commerce, warehouse, and refurbishment activities.
Operational governance centered on standardizing pick and pack verification, inventory adjustment procedures, and returns handling to improve the product refurbishment process and maintain shipment accuracy. Process changes documented included routine packing slip checks and formalized receiving protocols to maintain a clean and secure warehouse environment, with Brightpearl ERP instrumenting inventory transfers and returns workflows for ongoing operational control.
|
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Freshworks | Legacy | Freshdesk Messaging (Formerly Freshchat) | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020 EnChroma implemented Freshdesk Messaging (Formerly Freshchat) on their website to deliver conversational support and pre sales engagement, aligning with the Chatbots and Conversational AI category. The deployment uses a web embedded chat widget to handle synchronous and asynchronous conversations, automated bot flows for common inquiries, and live agent handoff for complex cases.
Configuration emphasized conversation routing to an agent workspace, canned response libraries, intent driven message trees, and conversation tagging for issue classification, supporting customer support and e commerce functions. Governance centered on standardized response templates and escalation workflows to fit a small 60 person organization, while in product analytics and message history were used to refine automation and operational triage.
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Collaboration | Collaboration |
|
2012 | 2012 |
|
eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
eCommerce | eCommerce |
|
2018 | 2018 |
|
|
|
|
|
eCommerce | eCommerce |
|
2021 | 2021 |
|
|
|
|
|
Shipping Management | eCommerce |
|
2015 | 2015 |
|
SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Inventory Management | SCM |
|
2018 | 2018 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Experience | CRM |
|
2016 | 2016 |
|
|
|
|
|
Customer Support | CRM |
|
2018 | 2018 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2016 | 2016 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2018 | 2018 |
|
|
|
|
|
Marketing Automation | CRM |
|
2018 | 2018 |
|
|
|
|
|
Marketing Automation | CRM |
|
2018 | 2018 |
|
|
|
|
|
Marketing Automation | CRM |
|
2021 | 2021 |
|
PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2016 | 2016 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2012 | 2012 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2014 | 2014 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2014 | 2014 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Identity and Access Management (IAM) | CyberSecurity |
|
2018 | 2018 |
|
IT Decision Makers and Key Stakeholders at EnChroma
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by EnChroma Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from EnChroma IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the EnChroma digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD EnChroma Technographics
EnChroma is a Retail organization based in United States,
with around 60 employees and annual revenues of $6.0 million.
EnChroma operates a diverse technology stack with applications such as
Amazon Pay, Brightpearl ERP and Freshdesk Messaging (Formerly Freshchat),
covering areas like Payment Processing, Retail Management and Chatbots and Conversational AI.
EnChroma has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Amazon Web Services (AWS), Brightpearl and Freshworks.
EnChroma recently adopted applications including
Shopify in 2021, Attentive in 2021 and Klarna Payments in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of EnChroma’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates EnChroma’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete EnChroma technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.