Energy Action
Level 5, 56 Station Street,,
Melbourne, 3000, VIC,
Australia
Melbourne, 3000, VIC,
Australia
61 3 0055 3551
Oil, Gas and Chemicals
Energy Action Technographics
Energy Action Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Energy Action and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 110 Energy Action employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Energy Action has purchased the following applications: Microsoft Dynamics NAV for ERP Financial in 2019, Simplify LMS for Learning and Development in 2020, Zendesk Chat for Chatbots and Conversational AI in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Energy Action is running and its propensity to invest more and deepen its relationship with Microsoft , Simplify LMS , Zendesk or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Energy Action revenues, which have grown to $14.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Energy Action intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Energy Action Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics NAV | ERP Financial | ERP Financial Management | n/a | 2019 | 2019 |
In 2019 Energy Action initiated an implementation of Microsoft Dynamics NAV as an ERP Financial platform. Bruce Macfarlane joined and invested in Energy Action in 2019 and took on dual responsibilities as a Non-Executive Director and Solution Design Manager for the new platform, providing executive oversight of solution design and configuration.
The implementation deployed on-premise CRM and Microsoft Dynamics NAV, with the combined CRM and NAV environment going live in January 2020. The deployment architecture was focused on an on-premise application stack, integrating customer relationship workflows with core financial processing to enable transactional handoff between sales and finance.
Implementation work emphasized core ERP Financial capabilities, including general ledger, accounts payable, accounts receivable, and financial reporting, with category-aligned support for procurement and inventory control typical of an ERP Financial system. The Microsoft Dynamics NAV implementation covered finance and sales operational workflows for Energy Action in Australia, linking CRM-driven customer activity into financial posting and reporting.
Governance and rollout were led internally, with the Solution Design Manager role used to centralize configuration decisions, set up process workflows, and coordinate the January 2020 go-live across involved departments. The narrative centers on Microsoft Dynamics NAV as the ERP Financial backbone for Energy Action, aligned to financial management and commercial transaction orchestration.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Simplify LMS | Legacy | Simplify LMS | Learning and Development | HCM | n/a | 2020 | 2020 |
In 2020, Energy Action implemented Simplify LMS, a Learning and Development application, to centralize HR-focused learning, compliance and onboarding across Australia. The deployment of Simplify LMS supported employee-facing course delivery and administrative learning management for the companys HR function.
Implementation emphasis included onboarding and compliance tracking modules inferred from the vendor testimonial, with configuration of course catalog management, role-based access for HR administrators and learners, and standard compliance reporting workflows. Energy Action delivered over 1,200 courses via Simplify LMS, with more than 90% of courses rated very good or excellent according to vendor reporting.
Rollout was conducted at an organizational level across Australian sites under HR governance, consolidating learning workflows and compliance recordkeeping, and centralizing administrative control and course assignment processes within the HR team. Simplify LMS functions as the core Learning and Development platform for ongoing onboarding and regulatory compliance management at Energy Action.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2017 | 2017 |
In 2017, Energy Action implemented Zendesk Chat on its public website. The deployment uses Zendesk Chat as a Chatbots and Conversational AI solution to provide real time visitor messaging and to support customer service workflows on the company website.
The implementation centers on an embedded web chat widget and a browser based agent console, with configurations for chat routing, canned responses, proactive chat triggers, session transcripts, and chat reporting. Governance was established through role based access and defined chat handling workflows to align website engagement with customer support and sales functions, and the full application name Zendesk Chat is used as the primary Chatbots and Conversational AI interface for online customer interactions.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2020 | 2020 |
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Survey and Questionnaire | Collaboration |
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2019 | 2019 |
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Survey and Questionnaire | Collaboration |
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2021 | 2021 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
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2021 | 2021 |
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Web Content Management | Content Management |
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2014 | 2014 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Account Based Marketing | CRM |
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2021 | 2021 |
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Customer Data Platform | CRM |
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2019 | 2019 |
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Customer Engagement | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2020 | 2020 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Cloud Storage | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Web Gateways (SWG) | CyberSecurity |
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2014 | 2014 |
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IT Decision Makers and Key Stakeholders at Energy Action
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Energy Action Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Energy Action IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Energy Action digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Energy Action Technographics
Energy Action is a Oil, Gas and Chemicals organization based in Australia,
with around 110 employees and annual revenues of $14.0 million.
Energy Action operates a diverse technology stack with applications such as
Microsoft Dynamics NAV, Simplify LMS and Zendesk Chat,
covering areas like ERP Financial, Learning and Development and Chatbots and Conversational AI.
Energy Action has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Simplify LMS and Zendesk.
Energy Action recently adopted applications including
Momentive SurveyMonkey in 2021, Secured Signing in 2021 and Zoominfo Platform in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Energy Action’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Energy Action’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Energy Action technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.