Sydney, 2010, NSW,
Australia
Engagetv Australia Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Engagetv Australia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 35 Engagetv Australia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Engagetv Australia has purchased the following applications: Roy Morgan Single Source for Analytics and BI in 2021, Microsoft 365 for Collaboration in 2024, WordPress for Web Content Management in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Engagetv Australia is running and its propensity to invest more and deepen its relationship with Roy Morgan , Microsoft , Automattic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Engagetv Australia revenues, which have grown to $12.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Engagetv Australia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Roy Morgan | Legacy | Roy Morgan Single Source | Analytics and BI | Analytics and BI | n/a | 2021 | 2021 |
In 2021, Engagetv Australia integrated Roy Morgan Single Source into its Connected TV platform. The deployment leveraged the Roy Morgan Single Source dataset within an Analytics and BI context to enable postcode-level audience targeting across Australia.
Configuration emphasized audience segmentation, addressability mapping by postcode, and campaign targeting rules that feed the CTV delivery engine. Implementation work included data ingestion, audience profile enrichment, and segment activation workflows to support programmatic and direct-sold inventory, enabling media planning tools and campaign execution pipelines within EngageTV's ad operations.
Roy Morgan Single Source was integrated directly with EngageTV's Connected TV platform to supply postcode-level segments and consumer attributes for advertising and media planning and execution in the marketing and CRM area. The integration was operational across Australia at postcode granularity and was used by planners and ad ops teams to build and deliver audience-targeted CTV campaigns.
Governance centered on a centralized audience taxonomy and activation controls managed by ad ops and marketing to preserve targeting accuracy and privacy compliance. The integration delivered measurable improvements in campaign addressability and ROI for advertisers in 2021, and it reduced media wastage while improving targeting precision.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2024 | 2024 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WordPress | Web Content Management | Content Management | n/a | 2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Marketing Analytics | CRM |
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2020 | 2020 |
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Tag Management | CRM |
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2020 | 2020 |
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Tag Management | CRM |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Domain Name System (DNS) | IaaS |
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2024 | 2024 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Security (AppSec) | CyberSecurity |
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2020 | 2020 |
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