Engelhorn Germany Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Engelhorn Germany and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1200 Engelhorn Germany employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Engelhorn Germany has purchased the following applications: Microsoft 365 for Collaboration in 2019, Cloudinary DAM for Digital Asset Management in 2021, KNISTR Loyalty Cloud for Customer Loyalty in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Engelhorn Germany is running and its propensity to invest more and deepen its relationship with Microsoft , Salesforce , Cloudinary or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Engelhorn Germany revenues, which have grown to $163.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Engelhorn Germany intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
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Collaboration | Collaboration |
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2023 | 2023 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cloudinary | Legacy | Cloudinary DAM | Digital Asset Management | Content Management | n/a | 2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| KNISTR | Legacy | KNISTR Loyalty Cloud | Customer Loyalty | CRM | n/a | 2020 | 2021 |
In 2020 Engelhorn Germany implemented KNISTR Loyalty Cloud to redesign its customer card into the new engelhorn Card. The program targeted CRM and marketing capabilities and established omnichannel customer engagement across the retailer's German stores, with the refreshed program launching in autumn 2021.
The KNISTR Loyalty Cloud deployment centered on customer card modernization and loyalty program orchestration, using Customer Loyalty category workflows such as member profile management, digital membership provisioning, segmentation and campaign orchestration. Configuration emphasized omnichannel enrollment and loyalty account management, and the vendor notes ongoing digitalization work to extend the program into a branded mobile app.
Operational coverage focused on retail store networks in Germany and the retailer's CRM and marketing functions, unifying in-store and digital touchpoints for enrollment, rewards delivery and campaign targeting. The implementation operated as a cross-functional platform for marketing, CRM and store operations, enabling coordinated campaign execution across channels while preserving centralized customer records within the loyalty platform.
Governance followed an iterative rollout, with the refreshed engelhorn Card released in autumn 2021 and subsequent phased enhancements tied to app development and campaign optimization. Continuous campaign optimization was reported by the vendor as an ongoing activity, reflecting an operational model of iterative campaign testing and platform-driven marketing activation.
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Sales Automation, CRM, Sales Engagement | CRM |
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2022 | 2022 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Domain Name System (DNS) | IaaS |
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2019 | 2019 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2018 | 2018 |
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| Date | Company | Status | Vendor | Product | Category | Market |
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