Madera, 93636, CA,
United States
Enzo Olive Oil Technographics
Enzo Olive Oil Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Enzo Olive Oil and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 Enzo Olive Oil employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Enzo Olive Oil has purchased the following applications: Famous ERP for Agriculture ERP in 2015, Nutshell for Marketing Automation in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Enzo Olive Oil is running and its propensity to invest more and deepen its relationship with Famous Software , Nutshell or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Enzo Olive Oil revenues, which have grown to $4.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Enzo Olive Oil intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Enzo Olive Oil Tech Stack and Enterprise Applications
Enzo Olive Oil ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Famous Software | Legacy | Famous ERP | Agriculture ERP | ERP Services and Operations | n/a | 2015 | 2015 |
In 2015 Enzo Olive Oil implemented Famous ERP as its core Agriculture ERP to centralize order and customer records for its California operations. The deployment placed Famous ERP at the center of day to day order entry and tracking activities described in the Product and Marketing Specialist role, formalizing order capture and customer master workflows within the application.
Configuration emphasized order management and order to fulfillment workflows, customer database maintenance, and production scheduling tied to packing and shipping activities. Famous ERP was used to complete and track orders alongside NutShell, and to house sales and customer data referenced by marketing and sales teams, supporting product launch and packaging coordination tasks noted in the role description.
Integrations and operational touch points explicitly included NutShell and marketing channels referenced by the company, including Mailchip and Klaviyo for direct email and Instagram and Facebook for social content coordination. The ERP supported operational communication of orders and shipping schedules to the production team at the San Joaquin Valley estate and was used to manage national brokerage and distributor account activity for OneSource, KeHE, unfi, and Renaissance as part of sales channel operations.
Governance and workflow restructuring positioned the Product and Marketing Specialist as a process owner for content, events, trade shows, and coordination between creative teams, sales, and production, with Famous ERP serving as the system of record for orders, customer records, and scheduling. The implementation documented cross functional workflows for order processing, customer deductions and sales data handling, aligning marketing, sales, and production responsibilities within the Agriculture ERP environment.
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Enzo Olive Oil CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Nutshell | Legacy | Nutshell | Marketing Automation | CRM | n/a | 2016 | 2016 |
In 2016, Enzo Olive Oil implemented Nutshell as part of its Marketing Automation capability to centralize customer and order workflows. Nutshell is used to support marketing, contact management, and sales coordination for the 30 person consumer packaged goods business.
The deployment of Nutshell focused on core CRM and order entry workflows, with the application configured to complete and track orders and maintain the customer database. Functional workstreams embedded in Nutshell included contact management, lead funneling to sales, and campaign tracking for direct email and social media-driven acquisition, aligned with product and marketing operations.
Nutshell operated alongside Famous Software for parallel order processing and reporting, and it coexisted with direct email platforms Mailchip and Klaviyo and social channels Instagram and Facebook that the marketing team managed. The system is used to communicate orders and shipping schedules with the production team, and to assist in managing national brokerage and distributor accounts including OneSource, KeHE, unfi, and Renaissance, reflecting cross-functional data flows between marketing, sales, operations, and fulfillment.
Governance for Nutshell is maintained by the Product and Marketing Specialist role, which coordinates creative teams, event logistics, trade show participation, and customer experience workflows through the application. This centralized operational ownership directs database maintenance, order tracking, sales funneling, and producer communications, ensuring Nutshell functions as the operational hub for marketing and order orchestration within Enzo Olive Oil.
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IT Decision Makers and Key Stakeholders at Enzo Olive Oil
| First Name | Last Name | Title | Function | Department | Phone | |
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Founder | CXO | Finance | |
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Sales Manager | Manager | Sales | |
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Operations Manager | Manager | Finance | |
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Apps Being Evaluated by Enzo Olive Oil Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||