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Equativ (formerly Smart AdServer) Technographics
Equativ (formerly Smart AdServer) Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Equativ (formerly Smart AdServer) and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 450 Equativ (formerly Smart AdServer) employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Equativ (formerly Smart AdServer) has purchased the following applications: Microsoft Dynamics AX for ERP Financial in 2015, Lever by Employ for Applicant Tracking System in 2016, Egencia for Travel Management in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Equativ (formerly Smart AdServer) is running and its propensity to invest more and deepen its relationship with Microsoft , Lucca , Employ or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Equativ (formerly Smart AdServer) revenues, which have grown to $197.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Equativ (formerly Smart AdServer) intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Equativ (formerly Smart AdServer) Tech Stack and Enterprise Applications
Equativ (formerly Smart AdServer) ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics AX | ERP Financial | ERP | n/a | 2015 | 2015 |
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Expense Management | ERP |
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2016 | 2016 |
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Equativ (formerly Smart AdServer) HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Employ | Legacy | Lever by Employ | Applicant Tracking System | HCM | n/a | 2016 | 2016 |
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Core HR | HCM |
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2019 | 2020 |
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Equativ (formerly Smart AdServer) ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Egencia LLC | Legacy | Egencia | Travel Management | ERP Services and Operations | n/a | 2020 | 2020 |
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Equativ (formerly Smart AdServer) Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2011 | 2011 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Equativ (formerly Smart AdServer) CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Customer Experience | CRM |
|
2018 | 2018 |
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Data Management Platform | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2018 | 2018 |
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Equativ (formerly Smart AdServer) ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Incident Management | ITSM |
|
2020 | 2020 |
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Equativ (formerly Smart AdServer) PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2022 | 2022 |
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Transactional Email | PaaS |
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2021 | 2021 |
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Equativ (formerly Smart AdServer) IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
|
2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
|
2012 | 2012 |
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Content Delivery Network | IaaS |
|
2020 | 2020 |
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Equativ (formerly Smart AdServer) CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Identity and Access Management (IAM) | CyberSecurity |
|
2023 | 2023 |
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IT Decision Makers and Key Stakeholders at Equativ (formerly Smart AdServer)
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| Chief HR Officer | CXO | HR | ||||
| People Manager | Manager | HR | ||||
| People Specialist | Manager | HR | ||||
| Head of People | Director | HR |
Apps Being Evaluated by Equativ (formerly Smart AdServer) Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||