Erajaya Swasembada
Jalan Gedong Panjang No. 29-31 Pekojan Tambora,
Jakarta, 11240,
Indonesia
Jakarta, 11240,
Indonesia
62 21 690 5788
Retail
Erajaya Swasembada Technographics
Erajaya Swasembada Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Erajaya Swasembada and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3950 Erajaya Swasembada employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Erajaya Swasembada has purchased the following applications: Kingsoft WPS Office for Document Management in 2019, Capillary Anywhere Commerce+ for eCommerce in 2022, Capillary CDP+ for Customer Data Platform in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Erajaya Swasembada is running and its propensity to invest more and deepen its relationship with Kingsoft , Capillary Technologies , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Erajaya Swasembada revenues, which have grown to $3.31 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Erajaya Swasembada intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Erajaya Swasembada Data, Technology Stack, and Enterprise Applications
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Kingsoft | Legacy | Kingsoft WPS Office | Document Management | Content Management | n/a | 2019 | 2019 |
In 2019, Erajaya Swasembada signed a strategic distribution and partner agreement with Kingsoft to bring Kingsoft WPS Office to Indonesia. The agreement targeted Document Management and office productivity use cases by making enterprise and SMB licensing available locally, with the collaboration publicly announced in March 2019.
The Kingsoft WPS Office implementation emphasized core productivity modules typical of the category, including document editing, spreadsheets, presentations, cloud synchronization, collaboration, and cross-format compatibility, aligned with Document Management workflows such as document versioning and template management. Erajaya prioritized Bahasa Indonesia localization for user interface elements and prebuilt templates, and configured commercial packaging to support local provisioning, administrative controls, and reseller-friendly licensing models.
Commercial and operational rollout leveraged Erajaya’s retail and channel footprint across Indonesia to distribute Kingsoft WPS Office, supported by joint go-to-market coordination and localized technical support. Governance focused on reseller enablement, local licensing compliance, and support processes to drive adoption among enterprise and SMB customers in the Indonesian market.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Capillary Technologies | Legacy | Capillary Anywhere Commerce+ | eCommerce | eCommerce | n/a | 2022 | 2022 |
In 2022 Erajaya Swasembada implemented Capillary Anywhere Commerce+ as the eCommerce backbone for its Eraclub loyalty coalition, directly associating the platform with omnichannel loyalty and customer engagement objectives. The implementation targeted Erajaya Group operations which span 1100+ retail outlets, 87 distribution centers and more than 65,000 third party billed outlets, with the explicit goal of centralizing customer identity, search and purchase history into a single source of truth to address post pandemic shifts in store footfall and retention behavior.
Capillary Anywhere Commerce+ was configured to deliver AI powered customer engagement and analytics, supporting deep segmentation and persona mapping, omnichannel messaging orchestration, membership management, and a partner reward catalog. Functional capabilities implemented include real time points accumulation and redemption across channels, two tier membership administration with free and paid premium plans, lifecycle management workflows, and an experimentation framework for promotional offers and influencer driven coupon campaigns.
Operationally the platform consolidated online and offline touchpoints so points and rewards could be earned and redeemed across channels, and enabled registration and premium membership payment at both retail stores and online. The deployment supported marketing and CRM workflows by converting analytics insights into segmented campaign groups labeled as Wider campaigns, Brand Preference campaigns, Segmented campaigns, and Behavior Preference campaigns, and it informed channel allocation decisions based on persona and social media behavior analysis.
Governance for Eraclub was established as a group level loyalty coalition across Erajaya business verticals, with process changes to store level operations to simplify enrollment and point redemption for staff and customers. Outcomes stated by the vendor engagement are explicit, including 1.3 million new customers engaged during the crisis and 75% of sales contributed by Eraclub members in 2021, with member contributed sales continuing to rise according to published reporting.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Capillary Technologies | Legacy | Capillary CDP+ | Customer Data Platform | CRM | n/a | 2022 | 2022 |
In 2022, Erajaya Swasembada implemented Capillary CDP+, a Customer Data Platform, to establish Eraclub as an umbrella loyalty coalition across the Erajaya Group. The deployment targeted a large omnichannel retail footprint including 1100+ outlets, 87 distribution centers, and 65,000 third-party billed outlets, aligning the Customer Data Platform with both online and offline customer flows.
Capillary CDP+ was configured to provide analytics-driven segmentation and persona mapping, membership management for basic and premium tiers, a centralized rewards catalog, and real-time reward tracking. The implementation emphasized experimentation capabilities, enabling integrated rewards across lifestyle partners, coupon codes via influencers, and flexible point redemption models that support both flat discounts and partner offers.
The technical approach centered on a single source of truth for search and purchase history that powered omnichannel messaging and point orchestration, ensuring points could be earned and redeemed across online and offline touchpoints. The Customer Data Platform supported real-time customer lifecycle management, website-facing membership workflows, and simplified in-store operational flows to enable store staff to register members and activate rewards quickly.
Governance was structured around Eraclub as a group-level loyalty coalition, with campaign taxonomy implemented for wider campaigns, brand preference campaigns, segmented campaigns, and behavior preference campaigns. Operational rules included point-earning structures tied to visit frequency, clear terms for redemption, and lifecycle-based campaign triggers to drive retention and repeat purchase behavior.
Explicit outcomes cited from the implementation include that 75% of sales contribution came from Eraclub members in 2021 and that 1.3 million new customers were engaged during the global crisis period, indicating the Customer Data Platform‑backed loyalty program materially expanded member-driven revenue and engagement.
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Customer Engagement | CRM |
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2022 | 2022 |
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Customer Loyalty | CRM |
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2023 | 2023 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2019 |
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Backup as a Service (BaaS) | IaaS |
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2018 | 2019 |
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Cloud Storage | IaaS |
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2018 | 2019 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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IT Decision Makers and Key Stakeholders at Erajaya Swasembada
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Erajaya Swasembada Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Erajaya Swasembada Technographics
Erajaya Swasembada is a Retail organization based in Indonesia,
with around 3950 employees and annual revenues of $3.31 billion.
Erajaya Swasembada operates a diverse technology stack with applications such as
Kingsoft WPS Office, Capillary Anywhere Commerce+ and Capillary CDP+,
covering areas like Document Management, eCommerce and Customer Data Platform.
Erajaya Swasembada has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Kingsoft and Capillary Technologies.
Erajaya Swasembada recently adopted applications including
Capillary Loyalty+ in 2023, Capillary Anywhere Commerce+ in 2022 and Capillary CDP+ in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Erajaya Swasembada’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Erajaya Swasembada’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Erajaya Swasembada technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.