Erno Laszlo
129 W 29th St 7th Floor,
New York, 10001, NY,
United States
New York, 10001, NY,
United States
1 888-352-7956
Consumer Packaged Goods
Erno Laszlo Technographics
Erno Laszlo Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Erno Laszlo and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Erno Laszlo employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Erno Laszlo has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2014, FreeWheel Demandsuite for Agency Management in 2022, Microsoft 365 for Collaboration in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Erno Laszlo is running and its propensity to invest more and deepen its relationship with Oracle , Klarna , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Erno Laszlo revenues, which have grown to $40.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Erno Laszlo intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Erno Laszlo Tech Stack and Enterprise Applications
Erno Laszlo ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2014 | 2015 |
Erno Laszlo implemented Oracle NetSuite ERP in 2014. The Oracle NetSuite ERP deployment served as the companys ERP Financial backbone, centralizing planning, forecasting, shipping and accounting for the United States based consumer packaged goods business with roughly 200 employees.
The implementation focused on core financial management and operational planning capabilities. Modules and configurations emphasized general ledger, accounts payable and accounts receivable workflows, demand planning and forecasting processes, and fulfillment controls tied to shipping operations.
A dedicated project manager led the rollout, coordinating cross functional adoption across finance, supply chain and operations teams. Implementation work included configuring financial processes, instrumenting planning and forecasting workflows, and standardizing shipping and order handling procedures to operate through Oracle NetSuite ERP.
Governance changes established during the rollout included centralized financial controls and documented operational workflows to align accounting and fulfillment processes. The narrative centers on a cloud native ERP Financial implementation managed through formal project management, with operational scope covering planning, forecasting, shipping and accounting.
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2021 | 2021 |
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Erno Laszlo ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2022 | 2022 |
In 2022, Erno Laszlo implemented FreeWheel Demandsuite as its primary advertising management tool on the company website, positioning FreeWheel Demandsuite within its Agency Management stack to support digital ad operations. The deployment is focused on the company website and implemented as an on-site ad decisioning and demand orchestration layer feeding visible inventory across consumer touchpoints.
FreeWheel Demandsuite was configured to support standard Agency Management workflows, including campaign configuration, inventory allocation, creative trafficking, ad decisioning logic, and reporting and analytics for digital media. The implementation aligns the FreeWheel Demandsuite application with marketing and advertising operations, enabling advertising operations and marketing teams to manage campaign lifecycles and measurement from a single platform.
Operational coverage is concentrated on the web property, with governance structured around centralized ad operations and campaign approval workflows to ensure consistent execution across site pages. Rollout emphasized tagging and placement configuration on the website, with day-to-day ownership residing in marketing and digital revenue functions to maintain campaign controls and reporting continuity.
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Erno Laszlo Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, Erno Laszlo deployed Microsoft 365 as its Collaboration platform. The implementation is visible on the company website and positions Microsoft 365 as the cloud productivity layer supporting the United States based consumer packaged goods business with roughly 200 employees.
The deployment centers on Microsoft 365 core Collaboration capabilities, with emphasis on cloud email, document management, file synchronization, and real-time communication tools that are standard within Microsoft 365. Configuration work focused on SharePoint style content management and OneDrive style file sharing along with collaborative communication channels to support cross-functional teamwork.
Operational coverage includes the full employee base in the United States and extends to web-facing touchpoints where Microsoft 365 services are referenced. Administrative governance is exercised through Microsoft 365 administrative controls for user provisioning, access management, and content governance to align productivity, collaboration, and corporate content policies.
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Erno Laszlo eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2021 | 2021 |
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eCommerce | eCommerce |
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2021 | 2021 |
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Personalization and Product Recommendations | eCommerce |
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2018 | 2018 |
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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Product Review Management | eCommerce |
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2021 | 2021 |
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Shipping Management | eCommerce |
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2015 | 2015 |
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Erno Laszlo CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Support | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics, Data Management Platform | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Erno Laszlo IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Erno Laszlo
| First Name | Last Name | Title | Function | Department | Phone | |
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VP Finance | VP | Finance | |
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CEO | CXO | Finance | |
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Chief Marketing Officer | CXO | Marketing | |
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Chief Financial Officer | CXO | Finance | |
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Controller | Director | Finance | |
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Accounts Payable Manager / Accounts Receivable Specialist | Manager | Finance | |
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Apps Being Evaluated by Erno Laszlo Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Erno Laszlo IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Erno Laszlo digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Erno Laszlo Technographics
Erno Laszlo is a Consumer Packaged Goods organization based in United States,
with around 200 employees and annual revenues of $40.0 million.
Erno Laszlo operates a diverse technology stack with applications such as
Oracle NetSuite ERP, FreeWheel Demandsuite and Microsoft 365,
covering areas like ERP Financial, Agency Management and Collaboration.
Erno Laszlo has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, FreeWheel, A Comcast Company and Microsoft.
Erno Laszlo recently adopted applications including
FreeWheel Demandsuite in 2022, Google Pay in 2021 and Shopify in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Erno Laszlo’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Erno Laszlo’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Erno Laszlo technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.