Gävle, 802 67,
Sweden
Esri Sweden Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Esri Sweden and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 Esri Sweden employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Esri Sweden has purchased the following applications: Microsoft 365 for Collaboration in 2015, Adobe Experience Manager for Digital Asset Management in 2020, D&B Bisnode for Account Based Marketing in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Esri Sweden is running and its propensity to invest more and deepen its relationship with Microsoft , Adobe Systems , Dun & Bradstreet or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Esri Sweden revenues, which have grown to $13.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Esri Sweden intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
|
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Manager | Digital Asset Management | Content Management | n/a | 2020 | 2020 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Dun & Bradstreet | Legacy | D&B Bisnode | Account Based Marketing | CRM | n/a | 2018 | 2018 |
In 2018, Esri Sweden implemented D&B Bisnode in the Account Based Marketing category to replace intuition-driven prospecting with data-driven targeting. Esri Sweden invests roughly 30 percent of revenue into research and development, which generated a high volume of sales meetings that did not convert into commensurate new business, prompting a move to structured account based marketing analytics.
The deployment centered on customer profiling and predictive scoring capabilities provided by D&B Bisnode, combining qualitative interviews and quantitative enrichment. Bisnode analysts interviewed ten of Esri Sverige’s customers to capture buying drivers and investment intent, and performed a data analysis of Esri’s customer base using attributes such as sales, employee counts, car ownership, real estate ownership, expected growth, and recruitment plans. The analysis produced a scored segmentation and a prioritized target list of 800 similar companies, enabling focused prospect lists and more repeatable qualification criteria.
D&B Bisnode was embedded into Esri Sweden’s sales and marketing prospecting workflows and lead prioritization processes, creating a single source of truth for targeting decisions. The implementation impacted commercial functions across sales and marketing, aligning outreach cadence and messaging to buyer needs and procurement journey stages identified in the analysis.
Governance shifted from individual gut-based decisions to a fact-based operating model, with sales and marketing sharing a common vision and working to company-level objectives informed by the D&B Bisnode outputs. The initiative produced a dramatic increase in new customers in 2018, improved customer experience through phase-specific engagement, and resulted in noticeably tighter collaboration between sales and marketing as activities were linked to long-term strategy.
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Data Management Platform | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2016 | 2016 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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