Prague 8 - Karlin, 18600,
Czech Republic
Essity Czech Republic Technographics
Essity Czech Republic Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Essity Czech Republic and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 63 Essity Czech Republic employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Essity Czech Republic has purchased the following applications: Microsoft 365 for Collaboration in 2016, Bazaarvoice for Personalization and Product Recommendations in 2022, Hotjar for Customer Experience in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Essity Czech Republic is running and its propensity to invest more and deepen its relationship with Microsoft , Bazaarvoice , PowerReviews or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Essity Czech Republic revenues, which have grown to $73.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Essity Czech Republic intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Essity Czech Republic Tech Stack and Enterprise Applications
Essity Czech Republic Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, Essity Czech Republic implemented Microsoft 365 to consolidate collaboration across its Czech distribution operations. The Microsoft 365 deployment, categorized as Collaboration, was provisioned for a 63-employee distribution business based in the Czech Republic and is referenced on the company public website.
The implementation leverages core Microsoft 365 collaboration capabilities, including Exchange Online for hosted email, SharePoint Online for shared document libraries and intranet-style content, OneDrive for individual file storage, and Microsoft Teams for persistent chat and meetings. The architecture reflects a cloud-hosted Microsoft 365 tenant model with centralized administration, user provisioning and role-based access patterns consistent with small to mid-size organization deployments.
Operational coverage focused on business functions tied to distribution operations and corporate administration, with governance centered on a single Microsoft 365 tenant to manage accounts, access policies and content ownership. Configuration emphasis was on collaboration workflows, document management and communication channels to support day-to-day distribution and administrative processes.
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Essity Czech Republic eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Bazaarvoice | Legacy | Bazaarvoice | Personalization and Product Recommendations | eCommerce | n/a | 2022 | 2022 |
In 2022, Essity Czech Republic deployed Bazaarvoice to power Personalization and Product Recommendations on its customer facing website. The implementation targeted improved product discovery and onsite merchandising for the companys eCommerce and distribution operations in the Czech Republic.
Bazaarvoice was configured to deliver recommendation and personalization capabilities alongside product content, using its product recommendation algorithms and on site personalization controls to surface relevant SKUs and curated product lists. The configuration emphasized display of product ratings and review content as part of the product detail and listing pages, with administrative controls used to tune recommendation logic and content presentation.
The solution was integrated directly into the tenacz.cz storefront via page level embeds and client side rendering, consistent with a cloud hosted SaaS deployment model for personalization and recommendations. Operational governance was managed by the local digital commerce and marketing teams, who controlled moderation, personalization rules, and phased rollout by product category to maintain localized Czech language presentation and merchandising consistency.
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Product Review Management | eCommerce |
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2018 | 2018 |
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Essity Czech Republic CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2019 | 2019 |
In 2019, Essity Czech Republic deployed Hotjar on its tenacz.cz website to instrument on-site behavior for Customer Experience initiatives. The deployment focused on capturing visitor interactions within the company web storefront used for distribution, aligning the Hotjar implementation with website analytics and UX objectives.
Hotjar was configured to collect behavioral analytics data typical for the Customer Experience category, including heatmaps, session recordings, funnel analysis and on-site feedback mechanisms, enabling qualitative and quantitative review of product pages and navigation flows. Implementation centered on client-side tracking snippets embedded in page templates to centralize session capture and feedback collection under the Hotjar application name.
Operational coverage emphasized digital marketing and e-commerce workflows supporting merchandising and customer support, with instrumentation targeted at purchase paths and content engagement. Governance included cookie consent controls and selective session sampling to address Czech and EU data protection expectations, while captured insights were used to inform UX research and conversion optimization workstreams.
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Essity Czech Republic ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2016 | 2016 |
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Essity Czech Republic TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Essity Czech Republic IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Cloud Storage | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Essity Czech Republic CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Essity Czech Republic
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Apps Being Evaluated by Essity Czech Republic Executives
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