Heillecourt, 54180,
France
Est Republicain Technographics
Est Republicain Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Est Republicain and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 892 Est Republicain employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Est Republicain has purchased the following applications: Poool Subscription for Subscription and Recurring Billing in 2020, GumGum for Artificial Intelligence Marketing in 2018, OpenX OpenAudience for Digital Advertising Platform in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Est Republicain is running and its propensity to invest more and deepen its relationship with Poool , GumGum , OpenX Software or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Est Republicain revenues, which have grown to $270.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Est Republicain intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Est Republicain Tech Stack and Enterprise Applications
Est Republicain ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Poool | Legacy | Poool Subscription | Subscription and Recurring Billing | ERP | n/a | 2020 | 2020 |
In 2020, Est Republicain implemented Poool Subscription on its website to manage digital subscription flows for the publisher. Poool Subscription serves as the site-level Subscription and Recurring Billing platform supporting paywall enforcement and subscriber access management for the media company.
The implementation configured core Subscription and Recurring Billing capabilities including paywall management, plan and pricing configuration, recurring billing orchestration, access control and entitlement enforcement. Poool Subscription was configured to handle subscription lifecycle events such as signups, renewals and cancellations and to centralize offer and pricing definitions used across the site.
Deployed directly on the Est Republicain website, the solution is operated by digital product, audience and subscription operations teams to govern customer journeys and subscription commerce. The technical approach embedded Poool Subscription into the site front end for gating and into server-side entitlement checks to ensure subscriber access across editorial content and subscriber-only sections.
Governance centered on offer catalog ownership, pricing approval workflows and subscription operations processes, with product teams managing configuration and customer support handling billing and entitlement inquiries. The rollout followed a web-first deployment model, iterating paywall and offer rules through site pages and subscription touchpoints while keeping subscription management centralized in Poool Subscription.
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Est Republicain AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2018 | 2018 |
In 2018 Est Republicain implemented GumGum on its website. GumGum, operating as an Artificial Intelligence Marketing application, was deployed to enable contextual ad serving, in page creative rendering, and attention based targeting across the publisher's digital properties.
Deployment centered on site level JavaScript placement and tag management to surface contextual placements within article pages and image inventory, integrating with the publisher's existing ad stack through standard tag orchestration. Operational ownership rested with digital advertising and ad operations teams, affecting marketing, audience monetization, and programmatic sales workflows across Est Republicain's French site footprint. Governance work emphasized configuration of contextual taxonomies and content classification rules to align ad targeting with editorial categories.
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Est Republicain CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OpenX Software | Legacy | OpenX OpenAudience | Digital Advertising Platform | CRM | n/a | 2019 | 2019 |
In 2019, Est Republicain deployed OpenX OpenAudience on its website. The implementation positioned OpenX OpenAudience as the publisher's primary Digital Advertising Platform to manage audience targeting and programmatic monetization across the site.
The deployment centralized core advertising functions within the publisher environment, applying platform capabilities common to the Digital Advertising Platform category such as audience segmentation, programmatic ad serving, yield optimization, and campaign analytics. Operational ownership rested with the publisher ad operations and commercial teams, who used the OpenX OpenAudience instance to configure campaigns, manage inventory and produce consolidated reporting for advertising sales workflows.
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Est Republicain ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2021 | 2021 |
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Est Republicain IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Est Republicain CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Est Republicain
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Est Republicain Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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