Berlin, 12057,
Germany
Estrel Germany Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Estrel Germany and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 450 Estrel Germany employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Estrel Germany has purchased the following applications: BITE Applicant Manager for Applicant Tracking System in 2021, straiv for Guest Management in 2022, Microsoft 365 for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Estrel Germany is running and its propensity to invest more and deepen its relationship with BITE GmbH , straiv , Amadeus IT Group or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Estrel Germany revenues, which have grown to $73.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Estrel Germany intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| BITE GmbH | Legacy | BITE Applicant Manager | Applicant Tracking System | HCM | n/a | 2021 | 2021 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| straiv | Legacy | straiv | Guest Management | ERP Services and Operations | n/a | 2022 | 2022 |
In 2022, Estrel Germany implemented straiv as a Guest Management solution to digitize guest registration and before arrival services. The deployment delivered a web app that provides Guest Messaging, Online check in and check out, and Upselling capabilities so guests can complete registration and payments before arrival.
straiv was configured to orchestrate guest messaging workflows, web based Online check in and check out flows, and upsell offers tied to reservations, reflecting common Guest Management functional workflows. Configuration emphasized self service alternatives to traditional reception procedures and automated registration processes to shift transactional work to guests before arrival.
The rollout targeted front desk and guest operations at the Estrel Berlin property within Estrel Germany, covering reservations, guest services and reception teams. Operational scope was localized to the hotel site and oriented to reduce in person processing during peak arrival periods.
Operational governance revised front desk processes to accept pre arrival confirmations and online payments and to manage increased digital guest messaging volumes. The implementation achieved around 80% online check ins and reduced waiting times, significantly relieving staff at the country s largest hotel.
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Reservation and Booking Management | ERP Services and Operations |
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2022 | 2022 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2024 | 2024 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Content Management | Content Management |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2013 | 2013 |
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PR and Media Communication | CRM |
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2025 | 2025 |
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Tag Management | CRM |
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2013 | 2013 |
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Tag Management | CRM |
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2017 | 2017 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2016 | 2016 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2018 | 2018 |
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