Etix
909 Aviation Pkwy #900,
Morrisville, 27560, NC,
United States
Morrisville, 27560, NC,
United States
1 800-514-3849
Media
Etix Technographics
Etix Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Etix and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Etix employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Etix has purchased the following applications: Sift Science Digital Trust Platform for ML and Data Science Platforms in 2016, Adobe Connect for Audio Video and Web Conferencing in 2017, Quantcast Measure for Marketing Analytics in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Etix is running and its propensity to invest more and deepen its relationship with Sift Science , Adobe Systems , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Etix revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Etix intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Etix Tech Stack and Enterprise Applications
Etix AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sift Science | Legacy | Sift Science Digital Trust Platform | ML and Data Science Platforms | AI Development | n/a | 2016 | 2017 |
In 2016, Etix implemented Sift Science Digital Trust Platform, deploying a ML and Data Science Platforms solution to protect its global ticketing workflows. Etix operates from a U.S. headquarters with offices in Europe and Asia, sells approximately 50 million tickets per year, and processes millions of unique website and mobile visits each month, making fraud prevention a high priority for its pre-order customer experience.
The deployment emphasized Sift Science Digital Trust Platform machine learning capabilities and global model predictive analytics, with Sift Scores and automated decisioning configured to drive review workflows. A single Etix engineer completed the integration in three weeks while working with the Sift team, enabling configuration of auto-reject rules and score based automation to reduce manual intervention.
Integration focused on embedding score generation and decision signals into Etix order processing and review queues for both web and mobile checkout flows, allowing real time pre-order defense. The implementation leveraged the platform level data model, enabling Etix to identify connected accounts and block high risk users and orders before processing, and to surface low risk buyers for a smoother purchase path.
Operational governance shifted from manual cross referencing to rule based automation and analyst triage, with fraud analysts reoriented to investigate only truly suspicious cases flagged by Sift Scores. Controls included automated reject rules and staged review queues, applied across Etix teams supporting U.S., European, and Asian operations to standardize response workflows.
Results cited by Etix include immediate detection and blocking of fifteen thousand dollars in risky orders during the first week of trial, ongoing improvement in fraud true positive rates, a reduced volume of orders in manual review queues, and recovered analyst capacity to focus on complex investigations while improving the customer experience for legitimate ticket buyers.
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Etix Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
In 2017, Etix deployed Adobe Connect on their website. Adobe Connect is used as an Audio Video and Web Conferencing platform to deliver web conferencing and virtual event sessions directly through Etix's public site. The deployment targets customer-facing streaming and interactive meetings aligned with Etix's media and event operations.
Configuration leverages standard Adobe Connect capabilities including persistent virtual meeting rooms, screen sharing, webcam and audio conferencing, session recording, managed attendee roles, and chat and content pods for synchronized presentation delivery. Adobe Connect was embedded into front-end site flows so attendees can join sessions through the website experience without requiring separate desktop tools, preserving user continuity and simplifying access. The implementation emphasizes meeting orchestration, content management, and attendee access controls that are typical for Audio Video and Web Conferencing use cases.
Operational ownership is centered with web and event operations teams who administer rooms, scheduling, and recorded session archives using the Adobe Connect administration console. Governance focuses on access control and session moderation workflows to support public-facing events on Etix's website.
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Collaboration | Collaboration |
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2012 | 2012 |
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Collaboration | Collaboration |
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2017 | 2017 |
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Event Management | Collaboration |
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2016 | 2016 |
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Etix CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Quantcast | Legacy | Quantcast Measure | Marketing Analytics | CRM | n/a | 2016 | 2016 |
In 2016 Etix deployed Quantcast Measure on its website to capture audience measurement and traffic analytics. Quantcast Measure is implemented as a Marketing Analytics solution and is used to provide page level instrumentation, audience segmentation, and real time dashboarding for web traffic and audience composition.
The deployment included embedding the Quantcast Measure tracking script across primary site templates and instrumenting key content and event points for behavioral measurement. Configuration work focused on tag placement, consent aware data collection, and mapping measured signals to audience segments and reporting views within Quantcast Measure.
Operationally the implementation covered the Etix website and supported marketing and digital product workflows, with marketing teams consuming Quantcast Measure dashboards for audience insights. Governance centered on centralized tag control and role based access to reporting, standardizing measurement definitions and dashboard distribution for ongoing campaign and content analysis.
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Etix ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2018 | 2018 |
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Etix PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2018 | 2018 |
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Etix PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2012 | 2012 |
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Etix IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Etix
| First Name | Last Name | Title | Function | Department | Phone | |
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Director of Intl. Operations | Director | Finance | |
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Director of Training | Director | Finance | |
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Apps Being Evaluated by Etix Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Etix IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Etix digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Etix Technographics
Etix is a Media organization based in United States,
with around 150 employees and annual revenues of $10.0 million.
Etix operates a diverse technology stack with applications such as
Sift Science Digital Trust Platform, Adobe Connect and Quantcast Measure,
covering areas like ML and Data Science Platforms, Audio Video and Web Conferencing and Marketing Analytics.
Etix has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Sift Science, Adobe Systems and Quantcast.
Etix recently adopted applications including
Salesforce Sales Cloud in 2021, Amazon EC2 in 2019 and Amazon CloudFront in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Etix’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Etix’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Etix technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.