Burlington, 1803, MA,
United States
Etq Technographics
Etq Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Etq and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 287 Etq employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
Etq has purchased the following applications: Drift AI Chatbot for Chatbots and Conversational AI in 2018, Adobe Connect for Audio Video and Web Conferencing in 2017, DocuSign eSignature for Digital Signing in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Etq is running and its propensity to invest more and deepen its relationship with Drift , Adobe Systems , Zoom Video Communications or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Etq revenues, which have grown to $75.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Etq intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Etq Tech Stack and Enterprise Applications
Etq AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, Etq deployed Drift AI Chatbot on its public website. Drift AI Chatbot, categorized as Chatbots and Conversational AI, is used by Etq, a United States professional services firm with 287 employees and $75,000,000 in revenue, to support marketing and customer engagement workflows and to serve as the primary conversational entry point on the corporate site.
The implementation of Drift AI Chatbot was delivered as a website-embedded conversational interface providing standard Chatbots and Conversational AI capabilities, including conversational playbooks, automated lead qualification flows, contextual responses, and escalation paths to human agents. Configuration emphasis was on web page targeting, session handoff rules, and message templates to ensure consistent buyer and support interactions.
Operational ownership for Drift AI Chatbot sits with marketing and demand generation, who manage playbook content, bot persona, and escalation policies to sales or support teams. Governance established conversation-level controls and change management processes for messaging, aligning the Drift AI Chatbot deployment with Etq business functions in marketing, sales enablement, and customer support.
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Etq Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
In 2017, Etq implemented Adobe Connect as its web conferencing solution. Etq deployed Adobe Connect on their website to provide client facing webinars and external meeting access, positioning Adobe Connect as the company’s Audio Video and Web Conferencing platform for professional services engagements.
Adobe Connect was configured to deliver standard Audio Video and Web Conferencing capabilities including persistent meeting rooms, presentation and screen sharing, attendee management, session recording and on demand playback, and breakout room style collaboration consistent with conferencing workflows. The deployment emphasized embedding sessions into the corporate website to enable secure external access for clients and prospects, while internal use covered remote training, client workshops, and cross functional collaboration across service delivery and client success teams. Governance practices included scheduled session provisioning, access control tied to website authentication, recording retention and content lifecycle controls, with IT and service delivery responsible for operational support and moderation.
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Audio Video and Web Conferencing | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2016 | 2016 |
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Etq Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| DocuSign | Legacy | DocuSign eSignature | Digital Signing | Content Management | n/a | 2021 | 2021 |
In 2021, Etq implemented DocuSign eSignature as a Digital Signing solution on its website. The implementation centralized electronic signature capture into the public web experience, enabling web-based signature workflows for customer agreements and internal approvals while attaching the DocuSign eSignature capability directly to site-delivered documents.
DocuSign eSignature was configured to support embedded signing sessions, signer authentication controls, reusable document templates, and a persistent audit trail, reflecting core Digital Signing functional workflows. The deployment used API-driven envelope creation and webhook event monitoring to surface status changes and completed documents into downstream processes, enabling automated document retrieval and status orchestration.
Operational scope is focused on customer-facing contract workflows and internal approval flows used by sales, legal, and operations teams, with the website serving as the primary signature capture surface. Governance emphasis centered on standardized templates and audit record retention to ensure consistent signature processes and traceability across online agreements.
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Web Content Management | Content Management |
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2021 | 2021 |
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Etq CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2021 | 2021 |
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Account Based Marketing | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Etq ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2019 | 2019 |
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IT Service Management | ITSM |
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2019 | 2019 |
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Etq IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Etq CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Etq
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Etq Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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