Singapore, 39593,
Singapore
EU MICE PTE Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by EU MICE PTE and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 EU MICE PTE employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that EU MICE PTE has purchased the following applications: Rezdy for Reservation and Booking Management in 2022, Microsoft 365 for Collaboration in 2015, Novocall Call Tracking for Call Tracking and Recording in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems EU MICE PTE is running and its propensity to invest more and deepen its relationship with Rezdy , Microsoft , Novocall or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing EU MICE PTE revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for EU MICE PTE intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Rezdy | Legacy | Rezdy | Reservation and Booking Management | ERP Services and Operations | n/a | 2022 | 2022 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Novocall | Legacy | Novocall Call Tracking | Call Tracking and Recording | CRM | n/a | 2021 | 2021 |
In 2021, EU MICE PTE implemented Novocall Call Tracking within its Singapore travel sales operations. The deployment used Novocall Call Tracking in the Call Tracking and Recording category to add a click-to-call widget and scheduling features on the corporate website, designed to shorten the customer journey for prospective travellers. This travel industry CRM and sales deployment targeted website-to-call conversions and reducing missed or after-hours inquiries for booking teams.
Implemented capabilities emphasized click-to-call interaction, web-to-call attribution and appointment scheduling, enabling booking teams to receive and log inbound requests directly from site touchpoints. Operational coverage included Singapore-facing customer touchpoints and the sales and booking functions responsible for lead follow up and reservation handling. Governance centered on configuring the click-to-call widget, scheduling rules and website-to-call conversion tracking to align with CRM and sales workflows. The deployment delivered 100+ additional inbound calls per month and improved response times and booking-related engagement while reducing missed or after-hours inquiries.
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2018 | 2018 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2014 | 2014 |
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Transactional Email | PaaS |
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2019 | 2019 |
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Transactional Email | PaaS |
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2023 | 2023 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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