Exena
Via Breda 20 – Industrial area,
Civitanova Marche, 62012,
Italy
Civitanova Marche, 62012,
Italy
39 0733 897256
Retail
Exena Technographics
Exena Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Exena and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 39 Exena employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Exena has purchased the following applications: Zucchetti Ad Hoc Infinity ERP for ERP Financial in 2017, GoDaddy Webmail for Collaboration in 2018, WordPress for Web Content Management in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Exena is running and its propensity to invest more and deepen its relationship with Zucchetti , GoDaddy , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Exena revenues, which have grown to $34.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Exena intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Exena Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zucchetti | Legacy | Zucchetti Ad Hoc Infinity ERP | ERP Financial | ERP Financial Management | Tecnodata Srl | 2017 | 2017 |
In 2017 Exena implemented Zucchetti Ad Hoc Infinity ERP as its core ERP Financial platform, engaging Tecnodata Srl for the deployment and verticalization work. Exena is a Civitanova Marche based footwear manufacturer and retailer with approximately 39 employees and annual revenue near 34 million euros, and the implementation centered on consolidating supply chain, production, sales order processing, and financial control within a single web native ERP Financial environment.
Zucchetti Ad Hoc Infinity ERP was configured with industry specific modules and capabilities, including PROMO management for document based promotions and goal based rewards, digital order entry via the Infinity B2B or B2C platform, standard and complex commission condition handling for agents, and a warehouse management system operated through handheld devices. The implementation included Bills of Materials and Processing Cycles for finished and semi finished products with formulation, Master Production Scheduling and Material Requirements Planning, a passive cycle for services in addition to raw materials and goods, and Cost Accounting integrated into transactional documents and the general ledger. The Size&Co vertical for fashion and footwear was applied as a native web management layer, leveraging the Zucchetti Infinity Suite and native integration with ADHOC Infinity.
Integrations were implemented to connect shop floor, analytics, and commercial channels, including automated acquisition of work orders and actuals from MES feeds generated by DIBA and Work Cycle, and real time integration with the Business Intelligence system for timely data analysis. Customer Service was configured to generate fulfillment sessions that drive WMS picking tasks and handheld instructions with batch and location details, enabling instant order visibility for agents and credit verification. The deployment used a fully virtualized web collaborative infrastructure to provide a single corporate virtual workspace accessible from desktop and mobile devices, supporting supplier and customer integration points for order and fulfillment orchestration.
Governance and process transformation focused on dematerialization of documents to reduce manual paper based work, standardized workflows for order to cash and procure to pay, and embedding budgeting and margin control procedures specific to the footwear sector to support forecasting and scenario based simulations. Tecnodata Srl collaborated with Infor Ma Srl to deliver the footwear specific Size&Co capabilities, aligning production cycles and item variant management with existing operational processes. Cybersecurity measures and business continuity and disaster recovery methodologies were introduced as part of the installation to protect data assets and ensure operational continuity.
Documented benefits from the deployment include digitalization of flows and accessibility and sharing on the go through a web native interface, automated WMS management and reduced duplicate data entry through MES integration, real time analytics via BI integration and big data processing, and instant visibility into agent orders and credit positions. These outcomes supported Exena in moving away from manual procedures toward automated, integrated control across production, warehouse, sales, and finance under the Zucchetti Ad Hoc Infinity ERP ERP Financial solution.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy Webmail | Collaboration | Collaboration | n/a | 2018 | 2018 |
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Collaboration | Collaboration |
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2024 | 2024 |
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Collaboration | Collaboration |
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2024 | 2024 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WordPress | Web Content Management | Content Management | n/a | 2024 | 2024 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Tag Management | CRM |
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2025 | 2025 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2024 | 2024 |
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Domain Name System (DNS) | IaaS |
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2018 | 2018 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Sockets Layer (SSL) | CyberSecurity |
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2024 | 2024 |
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IT Decision Makers and Key Stakeholders at Exena
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Exena Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Exena IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Exena digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Exena Technographics
Exena is a Retail organization based in Italy,
with around 39 employees and annual revenues of $34.0 million.
Exena operates a diverse technology stack with applications such as
Zucchetti Ad Hoc Infinity ERP, GoDaddy Webmail and WordPress,
covering areas like ERP Financial, Collaboration and Web Content Management.
Exena has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Zucchetti, GoDaddy and Automattic.
Exena recently adopted applications including
Google Tag Manager in 2025, Slack Connect in 2024 and Google Workspace (Formerly Google G-Suite) in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Exena’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Exena’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Exena technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.