Sydney, 2000, NSW,
Australia
Experience Co Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Experience Co and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 Experience Co employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Experience Co has purchased the following applications: Cobber (formerly ResPax) for Reservation and Booking Management in 2005, Google Workspace (Formerly Google G-Suite) for Collaboration in 2018, SilverStripe CMS for Web Content Management in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Experience Co is running and its propensity to invest more and deepen its relationship with Cobber , Google , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Experience Co revenues, which have grown to $84.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Experience Co intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cobber | Legacy | Cobber (formerly ResPax) | Reservation and Booking Management | ERP Services and Operations | n/a | 2005 | 2005 |
In 2005, Experience Co implemented Cobber, formerly ResPax, for Reservation and Booking Management. The deployment centralized reservation and booking management across Experience Co's adventure and reef brands in Australia, driving direct online bookings while supporting reservation lifecycle functions including inventory control, pricing and booking engine operations. Cobber is configured to manage tour and reservation management workflows and channel distribution via booking engine and channel manager modules.
The implementation supports operations across Australia and covers online channels and call centre booking flows, with the vendor case study reporting a reduction in call-centre staffing costs by about 20 percent. Governance emphasized centralized booking operations for the brands and standardized reservation workflows and channel distribution rules to manage availability and rates. Integrations and operational configuration are focused on channel distribution and booking engine connectivity within the Reservation and Booking Management environment, with operational scope including reservations, customer booking processing and scheduling for Experience Co's branded operations.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2018 | 2018 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SilverStripe Ltd. | Legacy | SilverStripe CMS | Web Content Management | Content Management | n/a | 2017 | 2017 |
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Web Content Management | Content Management |
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2025 | 2025 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Tag Management | CRM |
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2017 | 2017 |
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Tag Management | CRM |
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2022 | 2022 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2025 | 2025 |
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Transactional Email | PaaS |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2024 | 2024 |
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Cloud Storage | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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Content Delivery Network | IaaS |
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2004 | 2004 |
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Domain Name System (DNS) | IaaS |
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2018 | 2018 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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Identity and Access Management (IAM) | CyberSecurity |
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2024 | 2024 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2024 | 2024 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2018 | 2018 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2019 | 2019 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2021 | 2021 |
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