Experimental Group
104 Rue dAboukir,
Paris, 75002,
France
Paris, 75002,
France
33 9 67 42 91 45
Leisure and Hospitality
Experimental Group Technographics
Experimental Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Experimental Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 Experimental Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Experimental Group has purchased the following applications: SABRE Synxis Guest Connect for Reservation and Booking Management in 2021, Kyriba Treasury for Treasury Management in 2016, Amazon EC2 for Application Hosting and Computing Services in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Experimental Group is running and its propensity to invest more and deepen its relationship with SABRE , Kyriba , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Experimental Group revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Experimental Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Experimental Group Tech Stack and Enterprise Applications
Experimental Group ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SABRE | Legacy | SABRE Synxis Guest Connect | Reservation and Booking Management | ERP Services and Operations | n/a | 2021 | 2021 |
Experimental Group implemented SABRE Synxis Guest Connect in 2021 to provide Reservation and Booking Management for direct bookings on its public website. The deployment integrated SABRE Synxis Guest Connect with experimentalgroup.com to capture reservations, guest contact data, and booking intent through the online booking flow.
SABRE Synxis Guest Connect was configured to deliver core booking engine functionality, including direct reservation capture, rate and inventory controls, and guest profile collection. Configuration emphasized ecommerce checkout workflows and API-led connectivity to support real-time availability checks and booking orchestration consistent with the Reservation and Booking Management category.
Operational scope centered on online reservations and guest acquisition for the company's leisure and hospitality operations, impacting reservations, revenue management, front desk, and ecommerce teams. Integrations explicitly included the company website, while channel distribution and booking orchestration represent standard functional links associated with Reservation and Booking Management deployments.
Governance focused on centralizing reservation controls and aligning booking workflows to maintain booking consistency and reservation lifecycle management. The implementation references SABRE Synxis Guest Connect by name to ensure traceability of booking events and to anchor operational ownership for online reservation processes.
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Experimental Group TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Kyriba | Legacy | Kyriba Treasury | Treasury Management | TRM | Oracle | 2016 | 2016 |
In 2016, Experimental Group implemented Kyriba Treasury as a Treasury Management solution to centralize supplier payments and bank reconciliation for its restaurant operations. Kyriba Treasury was configured to orchestrate payments and bank reconciliation workflows and to link treasury activities with NetSuite financial processes.
The implementation tied Kyriba Treasury into the NetSuite environment where Record to Report, Procure to Pay, Order to Cash, and Fixed Asset Management modules had been configured. The Procure to Pay flow was explicitly integrated with Kyriba to automate supplier invoice payments and bank reconciliation, while NetSuite required about 20 custom SuiteScripts and five custom workflows to accommodate restaurant specific processes.
Architecturally the solution sat within a NetSuite centric landscape, with point of sale systems feeding sales and inventory movements into NetSuite via RESTlet endpoints and Talend middleware, then NetSuite exchanging payment and bank data with Kyriba Treasury. POS integrations included Oracle Simphony and Restaurant POS Breadcrumb spanning approximately 20 POS instances, and the integration delivered daily sales and inventory updates after POS closure.
The project was delivered in an agile ticket based model with a single NetSuite architect and developer responsible for system architecture, integration configuration, training, and documentation. Operational coverage centered on finance, procurement, accounts payable, accounts receivable, and store operations, and governance relied on custom approval workflows and key user training to embed Kyriba Treasury into existing procurement and treasury processes.
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Experimental Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2021 | 2021 |
In 2021, Experimental Group deployed Amazon EC2 to host its public website and associated application workloads. The deployment is classified as Application Hosting and Computing Services and positions Amazon EC2 as the core compute layer for Experimental Group's web operations.
The implementation standardized server provisioning using image-based templates and automated instance lifecycle procedures to ensure repeatable environment builds for web and application tiers. Configuration focused on instance sizing, security group controls, and patchable images, enabling operational teams to manage compute capacity and deployments consistently.
Operational coverage centers on web-facing business functions including digital marketing, booking pages, and online customer engagement for the France-based leisure and hospitality business. Amazon EC2 provides the compute platform for the website hosting stack and the company’s existing application codebase, supporting front-end delivery and middle-tier processing.
Governance emphasized documented provisioning policies, access control for operations staff, and a staged rollout approach from testing to production to limit service disruption. Instance management and monitoring were incorporated into infrastructure operations to maintain hosting reliability and security for the company website.
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Experimental Group
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Experimental Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Experimental Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Experimental Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Experimental Group Technographics
Experimental Group is a Leisure and Hospitality organization based in France,
with around 500 employees and annual revenues of $50.0 million.
Experimental Group operates a diverse technology stack with applications such as
SABRE Synxis Guest Connect, Kyriba Treasury and Amazon EC2,
covering areas like Reservation and Booking Management, Treasury Management and Application Hosting and Computing Services.
Experimental Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SABRE, Kyriba and Amazon Web Services (AWS).
Experimental Group recently adopted applications including
StackPath CDN in 2022, SABRE Synxis Guest Connect in 2021 and Amazon EC2 in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Experimental Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Experimental Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Experimental Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.