Erie, 16506, PA,
United States
Expivia Interaction Marketing Group Technographics
Expivia Interaction Marketing Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Expivia Interaction Marketing Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 Expivia Interaction Marketing Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Expivia Interaction Marketing Group has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2013, CallRail Call Tracking for Call Tracking and Recording in 2020, RayGun Application Performance Monitoring for Application Performance Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Expivia Interaction Marketing Group is running and its propensity to invest more and deepen its relationship with Google , CallRail , Keap (formerly Infusionsoft) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Expivia Interaction Marketing Group revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Expivia Interaction Marketing Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Expivia Interaction Marketing Group Tech Stack and Enterprise Applications
Expivia Interaction Marketing Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
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Expivia Interaction Marketing Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CallRail | Legacy | CallRail Call Tracking | Call Tracking and Recording | CRM | n/a | 2020 | 2020 |
In 2020, Expivia Interaction Marketing Group implemented CallRail Call Tracking as a web-based solution. The deployment is categorized as Call Tracking and Recording and is instrumented on Expivia's website to capture inbound phone leads and attribute call volume to digital marketing channels, supporting marketing and client engagement functions.
CallRail Call Tracking was configured to provide core Call Tracking and Recording capabilities, including call attribution, call recording, dynamic number insertion for channel-level attribution, and session-level analytics consistent with category expectations. The implementation emphasizes session linkage between web visits and phone events to enable attribution reporting and basic conversion analysis for demand generation efforts.
Operationally the solution is centralized on the company website and used by marketing and client services workflows to surface lead details and call recordings for follow up. Governance practices align with call capture and recording norms, with standardized tracking across web properties and documented processes for access to recordings and attribution reports.
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CRM | CRM |
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2017 | 2017 |
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Customer Experience | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Expivia Interaction Marketing Group ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| RayGun | Legacy | RayGun Application Performance Monitoring | Application Performance Management | ITSM | n/a | 2019 | 2019 |
In 2019, Expivia Interaction Marketing Group implemented RayGun Application Performance Monitoring on its public-facing website. Expivia Interaction Marketing Group deployed RayGun Application Performance Monitoring as an Application Performance Management capability to support engineering and digital channel observability across the company web estate.
The RayGun Application Performance Monitoring deployment was instrumented at the application layer to capture error monitoring and crash reporting, performance metrics, transaction tracing, and real user monitoring consistent with Application Performance Management workflows. Configuration efforts focused on in-application instrumentation, sampling and retention settings, and alerting rules to surface exceptions and slow transactions to technical teams.
Operational coverage centered on the company website and associated web application codebase, with monitoring ownership placed with engineering and DevOps teams for incident triage and continuous diagnostics. Governance included formalized alerting thresholds and incident notification flows to align monitoring signals with existing troubleshooting and release processes.
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Expivia Interaction Marketing Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Expivia Interaction Marketing Group
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Apps Being Evaluated by Expivia Interaction Marketing Group Executives
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