ExtraDigital
Camburgh House, 27 New Dover Road,
Canterbury, CT1 3DN,
United Kingdom
Canterbury, CT1 3DN,
United Kingdom
44 12 2768-6898
Professional Services
ExtraDigital Technographics
ExtraDigital Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by ExtraDigital and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 ExtraDigital employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that ExtraDigital has purchased the following applications: Hubspot Live Chat for Chatbots and Conversational AI in 2019, Microsoft 365 for Collaboration in 2017, ExtraCMS for Content Management in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems ExtraDigital is running and its propensity to invest more and deepen its relationship with HubSpot , Microsoft , ExtraDigital or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing ExtraDigital revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for ExtraDigital intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ExtraDigital Tech Stack and Enterprise Applications
ExtraDigital AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, ExtraDigital implemented Hubspot Live Chat on its website. The deployment is classified under Chatbots and Conversational AI and provides an embedded conversational entry point for prospective clients and inbound support requests. Hubspot Live Chat was configured to capture visitor contact data, present scripted bot flows for initial qualification, and escalate conversations to human agents, aligning web engagement with sales and client services workflows. The implementation scope is the corporate website and ongoing operations are managed by the marketing team with handoff to client services for live chat handling.
Hubspot Live Chat persists conversation transcripts into the Hubspot contact database and uses message templates and availability rules to standardize responses. Administrative configuration and chat routing are controlled through the Hubspot portal, while governance established escalation rules, staffing hours, and response templates to ensure consistent handoffs. The architecture is a web-embedded chat widget connected to Hubspot's platform functions, supporting lead capture, transcript retention, and routed agent workflows.
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ExtraDigital Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, ExtraDigital implemented Microsoft 365 as its Collaboration platform to provide cloud-hosted productivity and team tools for the 30-person professional services firm. The deployment is a cloud SaaS model provisioning user accounts and cloud mailboxes to support core business communication and document workflows. ExtraDigital implemented Microsoft 365 to support collaboration across its business functions, including client delivery, business development, and internal administration.
The implementation centered on standard Microsoft 365 functional modules, including Exchange Online email, Microsoft Teams for messaging and meetings, SharePoint Online document libraries, and OneDrive for file sync and sharing to enable document collaboration and version control. Configuration work reflected tenant-level settings, group-based licensing, and baseline security and compliance controls consistent with Collaboration category best practices for small professional services organizations. Microsoft 365 was used to instrument team collaboration, document management, and internal communications workflows.
Operational coverage was UK based and focused on internal teams rather than enterprise-scale sites, with governance processes oriented toward user provisioning, access controls, and lifecycle management for a compact headcount. The organization source indicates ExtraDigital is using Microsoft 365 on their website, confirming public evidence of the Microsoft 365 footprint.
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ExtraDigital Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ExtraDigital | Legacy | ExtraCMS | Content Management | Content Management | n/a | 2014 | 2014 |
In 2014, ExtraDigital implemented ExtraCMS to power its corporate website. ExtraCMS is used as the company's Content Management platform, handling site content, page templating, media asset management and publishing controls for the public-facing site.
The deployment concentrates on site-level content authoring and editorial workflows that support marketing and client-facing pages, with role-based access and staged publishing configured to suit a small professional services firm. Implementation emphasized templating and asset management modules to maintain consistent branding and enable frequent content updates, and ExtraCMS provides governance and workflow controls for content review and approval across web operations.
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ExtraDigital CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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CRM | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2021 | 2021 |
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ExtraDigital PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Project Portfolio Management | PPM |
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2018 | 2018 |
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ExtraDigital IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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ExtraDigital CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Web Gateways (SWG) | CyberSecurity |
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2013 | 2013 |
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IT Decision Makers and Key Stakeholders at ExtraDigital
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by ExtraDigital Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from ExtraDigital IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the ExtraDigital digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD ExtraDigital Technographics
ExtraDigital is a Professional Services organization based in United Kingdom,
with around 30 employees and annual revenues of $3.0 million.
ExtraDigital operates a diverse technology stack with applications such as
Hubspot Live Chat, Microsoft 365 and ExtraCMS,
covering areas like Chatbots and Conversational AI, Collaboration and Content Management.
ExtraDigital has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as HubSpot, Microsoft and ExtraDigital.
ExtraDigital recently adopted applications including
Cloudflare CDN in 2022, Hubspot Marketing Automation in 2021 and Hubspot Live Chat in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of ExtraDigital’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates ExtraDigital’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete ExtraDigital technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.