Toronto, M5H 4H2, ON,
Canada
F45 Training Canada Technographics
F45 Training Canada Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by F45 Training Canada and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 F45 Training Canada employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that F45 Training Canada has purchased the following applications: Vervoe AI Assessment for Talent Assessment in 2020, GoDaddy Webmail for Collaboration in 2017, AdRoll for Digital Advertising Platform in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems F45 Training Canada is running and its propensity to invest more and deepen its relationship with Vervoe , GoDaddy , NextRoll or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing F45 Training Canada revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for F45 Training Canada intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
F45 Training Canada Tech Stack and Enterprise Applications
F45 Training Canada HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Vervoe | Legacy | Vervoe AI Assessment | Talent Assessment | HCM | n/a | 2020 | 2020 |
In 2020, F45 Training Canada deployed Vervoe AI Assessment at its F45 Mississauga Downtown franchise to standardize hiring and recruiting of personal trainers. The Vervoe AI Assessment was adopted as a Talent Assessment application to centralize screening, simulation evaluation, and candidate shortlisting for the studio's recruiting function.
The implementation configured a two stage interviewing workflow, beginning with a technical simulation composed of text based and multiple choice items to evaluate familiarity with high intensity training and exercise terminology. The second stage used a personality focused simulation with open ended video answers to surface energy, motivation, passion and commitment traits important to the role. Assessments were customized with tailored questions and answer types to align with the studio manager's competency criteria for trainers.
Operational coverage was scoped to hiring at the F45 Mississauga Downtown site, with the studio manager and head trainer sharing screening and interview responsibilities. The process included streaming candidate song selections from YouTube as part of the personality simulation, linking assessment responses to public media playback to observe unscripted behavior and cultural fit signals. This approach kept integrations lightweight and focused on augmenting human review rather than replacing interviews.
Governance relied on staged gating where completion of both simulations signaled candidate motivation and progressed applicants to live calls. Out of 49 applicants who started the process, 30 completed both simulations, 12 were advanced to a short call with the head trainer, and six trainers were hired, creating a repeatable Talent Assessment workflow that gives every applicant an equal chance.
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F45 Training Canada Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy Webmail | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, F45 Training Canada deployed GoDaddy Webmail for Collaboration. The implementation is visible on the company website and establishes GoDaddy Webmail as the hosted email platform for the organization.
The deployment centers on core collaboration capabilities typical of GoDaddy Webmail, including hosted mailboxes, a browser-based webmail interface, SMTP and IMAP access, and standard calendar and contact functions. Configuration work would include DNS MX record routing and account provisioning through the GoDaddy administrative console to support mailbox creation and access controls.
Operationally, GoDaddy Webmail supports corporate communication workflows tied to the website, handling inbound customer messages and internal staff email for business functions such as operations and customer support. Administration and governance are managed via GoDaddy account controls and mailbox provisioning processes, aligning email routing and access with organizational needs.
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F45 Training Canada CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| NextRoll | Legacy | AdRoll | Digital Advertising Platform | CRM | n/a | 2016 | 2016 |
In 2016, F45 Training Canada deployed AdRoll as a Digital Advertising Platform on its website. The implementation targeted the marketing and paid acquisition function, with the AdRoll instance provisioned to support display advertising and retargeting activity across the brand's online presence.
AdRoll was implemented via the vendor site tag and pixel to enable audience collection, cookie based retargeting, and campaign orchestration from the AdRoll console. Functional capabilities configured included audience segmentation, retargeting lists, creative rotation, and campaign scheduling consistent with Digital Advertising Platform workflows. The deployment emphasized client side tag management and campaign level creative controls.
Operational ownership rested with the marketing and growth teams who managed campaign setup, audience definitions, and creative assets through AdRoll. Implementation scope was focused on the company's public website as the primary data source for behavioral audiences, with the AdRoll tag instrumented to capture user events for remarketing. The configuration supported display advertising and remarketing workflows used by marketing and paid media teams.
Governance centered on tag governance and campaign approval workflows to control audience use and creative compliance, with processes to manage pixel deployment and campaign lifecycle. F45 Training Canada AdRoll Digital Advertising Platform supplies the ad serving and retargeting application to operationalize paid media strategies.
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F45 Training Canada IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at F45 Training Canada
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Apps Being Evaluated by F45 Training Canada Executives
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