Scottsdale, 85254-8120, AZ,
United States
Fabcom Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Fabcom and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 Fabcom employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Fabcom has purchased the following applications: IBM Cognos Insight for Analytics and BI in 2019, Automattic Jetpack CRM for CRM in 2017, reCAPTCHA for Application Security (AppSec) in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Fabcom is running and its propensity to invest more and deepen its relationship with IBM , Automattic , Quantcast or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Fabcom revenues, which have grown to $6.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Fabcom intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| IBM | Legacy | IBM Cognos Insight | Analytics and BI | Analytics and BI | n/a | 2019 | 2019 |
In 2019, FabCom implemented IBM Cognos Insight to augment its marketing analytics capabilities. The deployment is classified in the Analytics and BI category and was introduced across FabCom's United States operations to deliver marketing and campaign analytics that support client strategy and real time campaign decisions.
Implementation centered on dashboarding, campaign reporting, and predictive analytics workflows, with module level IBM Cognos Insight usage inferred from the firmwide Cognos and Watson Analytics adoption described in the published case. IBM Cognos Insight was configured to produce interactive dashboards, scheduled reporting, and exploratory analytics to support client facing strategy work and daily campaign monitoring.
The IBM Cognos Insight deployment was integrated with Watson Analytics and the agency's existing marketing technology stack to consolidate campaign data and enable cross source analytics. Data orchestration focused on ingesting marketing performance feeds and consolidating reporting for account teams and campaign managers within client services.
Operational coverage prioritized marketing and client strategy teams inside the 30 person firm, with role based dashboards and decision workflows to support real time campaign adjustments. Governance emphasized standardizing report templates and analytics workflows so client reporting and campaign decision support followed consistent processes.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | Automattic Jetpack CRM | CRM | CRM | n/a | 2017 | 2017 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | reCAPTCHA | Application Security (AppSec) | CyberSecurity | n/a | 2019 | 2019 |
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