AI Buyer Insights:

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Michelin, an e2open customer evaluated Oracle Transportation Management

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Michelin, an e2open customer evaluated Oracle Transportation Management

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Fabrinor Tech Stack and Enterprise Applications

Fabrinor AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Albert AI Legacy Albert Artificial Intelligence Marketing AI-Powered Application n/a 2014 2014
In 2014 Fabrinor embedded Albert on its website. Fabrinor uses Albert for Artificial Intelligence Marketing to drive website marketing and customer engagement, with the Albert application serving as the primary marketing automation and autonomous optimization layer. Deployment is implemented via a site level integration that positions Albert to execute real time decisioning and personalization at the page and campaign level. The approach uses client side tagging for immediate runtime actions, with server side processing inferred for model scoring and campaign orchestration. Functional capabilities aligned to the Artificial Intelligence Marketing category include autonomous campaign orchestration, audience segmentation and targeting, creative variant testing, and performance analytics. Albert is used to sequence and optimize campaign workflows consistent with category norms, covering media allocation, audience activation, and measurement workflows. Operational ownership sits with the marketing function and growth activities, reflecting the company's small size and centralized decision making. Campaign configuration, creative testing, and measurement workflows are managed directly in Albert by the marketing owner, embedding the Artificial Intelligence Marketing application into day to day website marketing operations.
Fabrinor Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Wix.com Legacy Wix.com Web Content Management Content Management n/a 2022 2022
In 2022, Fabrinor implemented Wix.com as its public website platform. The deployment uses Wix.com as a Web Content Management solution, providing cloud hosted site delivery and a template driven CMS for the company website. The implementation supports corporate and product content for the France based Oil, Gas and Chemicals firm, including structured pages and contact form workflows. Architecture is centered on SaaS delivery with managed hosting and a visual site builder rather than an on premises web stack. Wix.com is configured to manage content editing, template management, media library, built in SEO tools, and form capture, aligning web content operations with marketing and client inquiry functions. Content publishing and routine site updates are executed by internal personnel through the Wix.com administrative console, using role based access and the platform’s editorial controls. Governance is operationally lightweight, relying on the platform’s built in permissioning and publishing workflows to control releases and ongoing site maintenance.
Fabrinor IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Google Legacy Google Cloud Platform (GCP) Application Hosting and Computing Services IaaS n/a 2021 2021
In 2021, Fabrinor implemented Google Cloud Platform (GCP) to host its public website. The deployment uses Google Cloud Platform (GCP) as Application Hosting and Computing Services to provide managed compute and storage capacity for web assets and front end delivery. The implementation is scoped to website hosting and content delivery, with configuration aligned to typical application hosting workflows such as managed virtual compute, object storage for static assets, content delivery network style caching, and managed DNS and TLS termination for the site. Fabrinor’s use of Google Cloud Platform (GCP) centralizes the web hosting stack under a cloud project model, enabling standard operational patterns for deployment, asset versioning, and runtime scaling appropriate for a small 20 person organization. Operational coverage is focused on the corporate web presence and associated web operations. The narrative links Fabrinor, Google Cloud Platform (GCP), Application Hosting and Computing Services and the business function of website hosting, emphasizing platform-level hosting, content delivery, and infrastructure management as the primary capabilities in use.
Application Hosting and Computing Services IaaS 2021 2021
Application Hosting and Computing Services IaaS 2022 2022
Content Delivery Network IaaS 2022 2022
Content Delivery Network IaaS 2022 2022

IT Decision Makers and Key Stakeholders at Fabrinor

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Fabrinor Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Fabrinor IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Fabrinor digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Fabrinor Technographics
Fabrinor is a Oil, Gas and Chemicals organization based in France, with around 20 employees and annual revenues of $6.0 million.
Fabrinor operates a diverse technology stack with applications such as Albert, Wix.com and Google Cloud Platform (GCP), covering areas like Artificial Intelligence Marketing, Web Content Management and Application Hosting and Computing Services.
Fabrinor has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Albert AI, Wix.com and Google.
Fabrinor recently adopted applications including Wix.com in 2022, Amazon EC2 in 2022 and Amazon CloudFront in 2022, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Fabrinor’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Fabrinor’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Fabrinor technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.