Le Lorey, 50570,
France
Fabrinor Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Fabrinor and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 20 Fabrinor employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Fabrinor has purchased the following applications: Albert for Artificial Intelligence Marketing in 2014, Wix.com for Web Content Management in 2022, Google Cloud Platform (GCP) for Application Hosting and Computing Services in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Fabrinor is running and its propensity to invest more and deepen its relationship with Albert AI , Wix.com , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Fabrinor revenues, which have grown to $6.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Fabrinor intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Albert AI | Legacy | Albert | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2014 | 2014 |
In 2014 Fabrinor embedded Albert on its website. Fabrinor uses Albert for Artificial Intelligence Marketing to drive website marketing and customer engagement, with the Albert application serving as the primary marketing automation and autonomous optimization layer.
Deployment is implemented via a site level integration that positions Albert to execute real time decisioning and personalization at the page and campaign level. The approach uses client side tagging for immediate runtime actions, with server side processing inferred for model scoring and campaign orchestration.
Functional capabilities aligned to the Artificial Intelligence Marketing category include autonomous campaign orchestration, audience segmentation and targeting, creative variant testing, and performance analytics. Albert is used to sequence and optimize campaign workflows consistent with category norms, covering media allocation, audience activation, and measurement workflows.
Operational ownership sits with the marketing function and growth activities, reflecting the company's small size and centralized decision making. Campaign configuration, creative testing, and measurement workflows are managed directly in Albert by the marketing owner, embedding the Artificial Intelligence Marketing application into day to day website marketing operations.
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Wix.com | Legacy | Wix.com | Web Content Management | Content Management | n/a | 2022 | 2022 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Cloud Platform (GCP) | Application Hosting and Computing Services | IaaS | n/a | 2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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