Glasgow, G21 2DU,
United Kingdom
Failte Food Service Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Failte Food Service and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Failte Food Service employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Failte Food Service has purchased the following applications: Text Marketer for Marketing Automation in 2012, Liquid Web Cloud Servers for Application Hosting and Computing Services in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Failte Food Service is running and its propensity to invest more and deepen its relationship with Commify , Liquid Web or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Failte Food Service revenues, which have grown to $24.2 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Failte Food Service intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Commify | Legacy | Text Marketer | Marketing Automation | CRM | n/a | 2012 | 2012 |
In 2012, Failte Food Service implemented Text Marketer on their website. Failte Food Service uses Text Marketer as a Marketing Automation application to support customer marketing, subscriber outreach, and campaign orchestration for the United Kingdom distribution business.
The implementation centers on on site web subscriber capture, managed contact lists, campaign scheduling, message template management, and automated SMS workflow capabilities provided by Text Marketer. Configuration includes consent capture and opt in handling aligned with UK requirements, segmentation rules for targeted promotions, and scheduled broadcast and drip messaging to support recurring customer engagement.
Operational ownership sits with commercial and marketing functions, with the Text Marketer instance integrated into the company website to capture leads and sign ups. Governance emphasizes permission based messaging workflows and list hygiene, with campaign administration and template updates managed by internal staff.
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Liquid Web | Legacy | Liquid Web Cloud Servers | Application Hosting and Computing Services | IaaS | n/a | 2021 | 2021 |
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