AI Buyer Insights:

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

fairlife Tech Stack and Enterprise Applications

fairlife ERP
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft Dynamics 365 for Finance and Operations ERP Financial ERP n/a 2020 2021
In 2020, fairlife implemented Microsoft Dynamics 365 for Finance and Operations as its ERP Financial system. The engagement was executed between September 2020 and March 2021, with a workstream lead assigned to the Dynamics 365 ERP project to coordinate delivery across finance and sales streams. The implementation concentrated on finance and sales functional streams, translating business requirements into configured Dynamics 365 business processes and workflows. Activities included refining order to cash and financial process flows, configuring system-driven workflows, and aligning solution design to documented business requirements for finance and sales functions. Execution included iterative testing cycles, development of Microsoft Dynamics 365 for Finance and Operations standard procedure training documentation, and end user training delivered to finance and sales teams in the United States. Configuration work addressed role based security and workflow automation within the application to support transactional and reporting activities. Governance was organized around a workstream leadership model that controlled requirements to configuration handoffs, structured testing and training, and the creation of standard operating procedures for operational teams. The project narrative centers on fairlife Microsoft Dynamics 365 for Finance and Operations ERP Financial implementation, emphasizing process alignment, solution configuration, and user enablement rather than named third party integrations.
fairlife Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Adobe Systems Legacy Adobe Experience Manager Digital Asset Management Content Management n/a 2021 2021
In 2021, fairlife implemented Adobe Experience Manager as its Digital Asset Management solution on the corporate website. The deployment places Adobe Experience Manager at the center of web content and asset delivery for the company's online presence. Adobe Experience Manager was configured to provide a centralized asset repository, metadata management, versioning, automated renditions, and content authoring capabilities. Configuration emphasized taxonomy and metadata schemas to support search and reusability of imagery, video, and brand assets. The implementation leverages Adobe Experience Manager's native DAM and CMS functionality to manage web experiences and marketing content. Operational coverage centers on the web content teams and marketing functions responsible for site updates and campaign asset publishing. Workflows were established for asset ingest, approval, and publication to the website, using role based access controls and approval routing common to Digital Asset Management deployments. Integration focus was on publishing pipelines between Adobe Experience Manager and the website content delivery layer rather than specific backend system integrations. Governance was structured around asset lifecycle policies and metadata stewardship to ensure consistent brand application across web properties. Rollout was confined to the company website and associated marketing operations, with configuration designed to scale within the same Digital Asset Management footprint as publishing needs grow.
fairlife eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
PriceSpider Legacy PriceSpdier Commerce Connector eCommerce eCommerce n/a 2021 2021
In 2021, fairlife implemented PriceSpdier Commerce Connector from PriceSpider on its consumer website. The PriceSpdier Commerce Connector is deployed as an eCommerce integration to instrument on-site product pages and to provide product-level commerce linking and referral parameter preservation for customer journeys. Deployment scope centers on fairlife.com where the PriceSpdier Commerce Connector is embedded into public product pages and site templates, enabling SKU and product metadata mapping to retail destinations and supporting on-site link resolution and attribution workflows. Operational ownership aligns with digital commerce and marketing functions, with the connector acting as the bridge between fairlife product presentation and external purchase endpoints for eCommerce business functions.
fairlife ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
IT Service Management ITSM 2021 2021
fairlife TRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Governance, Risk and Compliance TRM 2020 2020
Governance, Risk and Compliance TRM 2020 2020
fairlife IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2014 2014
Application Hosting and Computing Services IaaS 2021 2021
Cloud Storage IaaS 2021 2021
Content Delivery Network IaaS 2020 2020

IT Decision Makers and Key Stakeholders at fairlife

First Name Last Name Title Function Department Email Phone
Social and Digital Marketing Manager Manager Marketing
Svp Sales VP Sales
CFO CXO Finance
Vice President Finance and Accounting VP Finance
Corporate Controller Director Finance
COO CXO Finance
ERP Workstream Lead IT & Integrations Manager IT
Director, Supply Chain Director Supply Chain
Warehouse Manager Manager Supply Chain
Director Of Warehouse Operations Director Supply Chain
Distribution Manager Manager Finance
Corporate Controller Director Finance
Accounting Manager Manager Finance
Director of Financial Planning and Analysis Director Finance

Apps Being Evaluated by fairlife Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from fairlife IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the fairlife digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD fairlife Technographics
fairlife is a Professional Services organization based in United States, with around 500 employees and annual revenues of $42.0 million.
fairlife operates a diverse technology stack with applications such as Microsoft Dynamics 365 for Finance and Operations, Adobe Experience Manager and PriceSpdier Commerce Connector, covering areas like ERP Financial, Digital Asset Management and eCommerce.
fairlife has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Microsoft, Adobe Systems and PriceSpider.
fairlife recently adopted applications including Adobe Experience Manager in 2021, PriceSpdier Commerce Connector in 2021 and Atlassian Jira Service Desk in 2021, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of fairlife’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates fairlife’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete fairlife technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.