Famous Brands
Halfway House 478 James Crescent,
Midrand, 1685,
South Africa
Midrand, 1685,
South Africa
27 11 315 3000
Leisure and Hospitality
Famous Brands Technographics
Famous Brands Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Famous Brands and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2000 Famous Brands employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Famous Brands has purchased the following applications: Microsoft 365 for Collaboration in 2018, MoEngage Enagage for Customer Engagement in 2025, FIS Treasury and Risk Manager - Integrity Edition for Treasury Management in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Famous Brands is running and its propensity to invest more and deepen its relationship with Microsoft , Euphoria Telecom , MoEngage or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Famous Brands revenues, which have grown to $400.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Famous Brands intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Famous Brands Tech Stack and Enterprise Applications
Famous Brands Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Famous Brands implemented Microsoft 365. Famous Brands is a South African leisure and hospitality company with approximately 2000 employees and uses Microsoft 365 in a Collaboration context, with the deployment referenced on the company website.
The Microsoft 365 deployment centers on Collaboration capabilities typical of the suite, including cloud email and calendaring, real time chat and meeting functionality, and cloud document management and intranet services. Configuration signals are consistent with a tenant based SaaS architecture using centralized administration, user provisioning, role based access controls and content governance to support cross functional teams such as marketing and operations. The implementation is visible in web assets and supports web content workflows alongside internal collaboration through SharePoint and OneDrive style document libraries and Teams style communication, unifying communication, file sharing and team coordination across the organization.
|
|
|
|
|
PBX, VoiP and Phone Systems | Collaboration |
|
2019 | 2019 |
|
Famous Brands CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MoEngage | Legacy | MoEngage Enagage | Customer Engagement | CRM | n/a | 2025 | 2025 |
In 2025 Famous Brands implemented MoEngage Enagage to centralize customer data and automate loyalty and engagement across its portfolio, positioning the deployment squarely within Customer Engagement. The rollout targets three consumer-facing brands Mugg & Bean, Wimpy and Milky Lane with an initial pilot at Mugg & Bean to connect digital interactions with in-restaurant behaviour and to drive earn and spend activity through the loyalty programme.
MoEngage Enagage was configured to automate voucher lifecycle and campaign orchestration, generating unique voucher codes, segmenting audiences, and delivering messages via push notifications, in-app messages, SMS and email. Implemented functional capabilities include customer segmentation, campaign automation, voucher management, lifecycle orchestration and targeted reactivation and reward campaigns to manage the end to end customer journey.
The implementation integrated data from multiple sources and connected point of sale transaction data back into the platform to create a complete customer view, enabling attribution of digital engagement to in-store redemptions. Operational coverage is focused on marketing and loyalty functions across the Famous Brands portfolio, with Mugg & Bean serving as the initial operational site while capabilities are extended to Wimpy and Milky Lane.
Governance and process changes replaced manual campaign execution with an automated orchestration model, centralising customer lifecycle workflows under MoEngage Enagage and reducing operational friction. Reported outcomes include time savings, improved voucher redemption rates, strengthened customer lifecycle management and a shift to data driven omnichannel marketing, supported by MoEngage’s local commitment in South Africa.
|
|
|
|
|
Marketing Automation | CRM |
|
2017 | 2017 |
|
Famous Brands TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FIS Global | Legacy | FIS Treasury and Risk Manager - Integrity Edition | Treasury Management | TRM | n/a | 2017 | 2017 |
In 2017 Famous Brands implemented FIS Treasury and Risk Manager - Integrity Edition to centralize Treasury Management capabilities within its franchise finance and legal and administration functions. The initial deployment focused on supporting regional franchise operations in Johannesburg South, Gauteng, aligning treasury controls with ongoing franchise management activities documented from February 2018 onward.
FIS Treasury and Risk Manager - Integrity Edition was configured to provide cash and liquidity management, risk monitoring and reporting, treasury controls and compliance workflow capabilities consistent with Treasury Management best practices. Configuration work included authorization and approval workflows for financial administration tasks and a managed process for FA renewals that was executed through the FIS Integrity environment.
The implementation integrated with operational systems used across the franchise network, explicitly including feeds and activity alignment with MOMS, Yumbi and Micros point of sale, and with the companys e-learning and collaboration tooling to enforce process adherence. Transactional and operational data flows were used to align treasury controls to franchise turnover, expense budgets and region-level financial reviews.
Governance was implemented to embed system usage across finance and operations, with mandate-level adoption such as 100 percent usage of MOMS, Yumbi, Micros and e-learning for franchise-level compliance and training. Operational governance tied FIS Treasury and Risk Manager - Integrity Edition into regional operations reviews, expense control initiatives, FA renewals and franchisee performance oversight to support consistent financial controls and compliance across the network.
|
Famous Brands IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2013 | 2013 |
|
Famous Brands CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2017 | 2017 |
|
IT Decision Makers and Key Stakeholders at Famous Brands
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Famous Brands Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Famous Brands IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Famous Brands digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Famous Brands Technographics
Famous Brands is a Leisure and Hospitality organization based in South Africa,
with around 2000 employees and annual revenues of $400.0 million.
Famous Brands operates a diverse technology stack with applications such as
Microsoft 365, MoEngage Enagage and FIS Treasury and Risk Manager - Integrity Edition,
covering areas like Collaboration, Customer Engagement and Treasury Management.
Famous Brands has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, MoEngage and FIS Global.
Famous Brands recently adopted applications including
MoEngage Enagage in 2025, Euphoria Telecom VOIP in 2019 and Microsoft 365 in 2018,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Famous Brands’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Famous Brands’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Famous Brands technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.