Fanatics
95 Morton Street,
New York, 10014, NY,
United States
New York, 10014, NY,
United States
1 904-421-4715
Retail
Fanatics Technographics
Fanatics Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Fanatics and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 22000 Fanatics employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Fanatics has purchased the following applications: Oracle Cloud ERP for ERP Financial in 2023, Lever by Employ for Applicant Tracking System in 2018, Trimble Manhattan for Real Estate Property Management in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Fanatics is running and its propensity to invest more and deepen its relationship with Oracle , Microsoft , SAP or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Fanatics revenues, which have grown to $8.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Fanatics intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Fanatics Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Cloud ERP | ERP Financial | ERP Financial Management | n/a | 2023 | 2024 |
In 2023, Fanatics implemented Oracle Cloud ERP as the core financial system. The Oracle Cloud ERP deployment is part of a broader Oracle Fusion conversion that includes Planning and Consolidation and HRIS, led by the SVP Business Process, and targets ERP Financial functions for finance and accounting across the Fanatics enterprise.
The implementation configures Oracle Cloud ERP to consolidate finance and accounting workflows, standardize chart of accounts and transaction processing, and automate elements of the period close. Functional modules and capabilities implemented include general ledger and accounts payable and receivable workflows, integrated planning and consolidation capabilities, and HRIS linkage to support payroll and workforce cost allocations. The program explicitly targets elimination of manual or redundant processes performed across multiple segments of the business to improve scale and speed during the close process.
Architecturally the solution follows Oracle Fusion cloud patterns, creating a centralized financial application layer with shared master data and integrated planning services, and connecting HRIS capabilities into the financial model. Integrations have been scoped between Oracle Cloud ERP, Planning and Consolidation, and HRIS as part of the conversion, enabling unified financial reporting and consolidated planning across business units.
Governance changes accompany the technical rollout, with new data governance policies and a transparent organizational structure established to steward master data and standardized finance processes. Process transformation focuses on standard operating procedures for close, source-to-pay, and record-to-report flows, with enterprise wide rollout and ownership aligned to finance leadership.
Outcomes called out in program notes include upgrading and standardizing current finance and accounting processes and eliminating manual work to drive scale and speed in the close, along with formalized data governance. Fanatics Oracle Cloud ERP supports ERP Financial business functions and is positioned to unify finance, planning, and HR data for more consistent financial control and reporting.
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ERP Financial | ERP Financial Management |
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2021 | 2022 |
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Expense Management | ERP Financial Management |
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2017 | 2017 |
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Payment Processing | ERP Financial Management |
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2025 | 2025 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Employ | Legacy | Lever by Employ | Applicant Tracking System | HCM | n/a | 2018 | 2018 |
In 2018, Fanatics deployed Lever by Employ as its Applicant Tracking System to centralize recruitment workflows and public job posting. Lever by Employ is implemented on Fanatics' public careers site to publish openings and capture candidate applications through embedded job listings and application forms.
The deployment leverages standard Applicant Tracking System capabilities, including configurable candidate pipelines, requisition management, interview scheduling, offer management, and interview scorecards. Lever by Employ was configured with automated applicant routing and email templates to support structured hiring stages and recruiter collaboration.
Integration scope is focused on the careers site and applicant intake layer, with Lever by Employ handling job distribution and application capture directly from Fanatics' job pages. Operational coverage centers on Talent Acquisition, HR, and hiring managers who use the system for requisition creation, candidate review, and interview orchestration across Fanatics.
Governance was oriented around standardized hiring workflows, role based access controls for recruiters and hiring managers, and candidate record management to support compliant data handling. Configuration and workflow orchestration were established to align recruiting processes with Fanatics' hiring practices while keeping the Lever by Employ Applicant Tracking System as the primary talent acquisition platform.
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BackGround Screening | HCM |
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2016 | 2016 |
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Compensation Management | HCM |
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2023 | 2023 |
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Core HR | HCM |
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2015 | 2018 |
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Core HR | HCM |
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2023 | 2024 |
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Learning and Development | HCM |
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2022 | 2022 |
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Payroll | HCM |
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2015 | 2018 |
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Payroll | HCM |
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2023 | 2024 |
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Performance and Goal Management | HCM |
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2015 | 2016 |
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Recruiting, Applicant Tracking System, Candidate Relationship Management | HCM |
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2023 | 2023 |
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Workforce Management | HCM |
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2013 | 2013 |
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Workforce Management | HCM |
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2023 | 2024 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Trimble | Legacy | Trimble Manhattan | Real Estate Property Management | ERP Services and Operations | n/a | 2017 | 2017 |
In 2017, Fanatics implemented Trimble Manhattan for Real Estate Property Management to centralize warehouse and inventory operational data. The deployment of Trimble Manhattan was positioned to collect transactional and audit data across picking and outbound activities, with the application name Trimble Manhattan appearing as the core system for inventory tracking and reporting.
The implementation focused on standard inventory and warehouse-management capabilities within the Real Estate Property Management category, including continuous data collection, tracking of multiple inventory attributes, calculation of products and parts orders, and explicit defective inventory tracking. Functional workflows configured in Trimble Manhattan included filing and generating operational reports, pick tote audits, outbound audits, and consolidation workflows that support tag and untag processes.
Operational coverage emphasized warehouse operations, inventory control, shipping and receiving, and quality assurance, with Trimble Manhattan used to instrument audit workflows and discrepancy resolution procedures. The system supported operators and supervisory roles in conducting pick tote audits and outbound audits, and provided structured processes for consolidating inventory records and tagging or untagging stock as part of normal warehouse control.
Governance and process changes centered on formalizing audit and reporting workflows, embedding procedures for tracking defective pieces of inventory, and instituting structured discrepancy handling that allowed staff to provide creative solutions to inventory issues. Trimble Manhattan was configured to produce the operational records and report artifacts needed to sustain these workflows, with role-based controls and audit trails implemented to support ongoing inventory governance.
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2016 | 2018 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2015 | 2015 |
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eCommerce | eCommerce |
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2025 | 2025 |
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Personalization and Product Recommendations | eCommerce |
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2019 | 2019 |
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Shipping Management | eCommerce |
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2013 | 2013 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Analytics | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Loyalty | CRM |
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2024 | 2024 |
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Customer Support | CRM |
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2019 | 2020 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2025 | 2025 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2019 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EPM | EPM |
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2023 | 2024 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Fanatics
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Fanatics Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Fanatics IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Fanatics digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Fanatics Technographics
Fanatics is a Retail organization based in United States,
with around 22000 employees and annual revenues of $8.00 billion.
Fanatics operates a diverse technology stack with applications such as
Oracle Cloud ERP, Lever by Employ and Trimble Manhattan,
covering areas like ERP Financial, Applicant Tracking System and Real Estate Property Management.
Fanatics has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Employ and Trimble.
Fanatics recently adopted applications including
Rokt Pay+ in 2025, Rokt Catalog in 2025 and Rokt Ads in 2025,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Fanatics’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Fanatics’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Fanatics technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.