FanDuel
300 Park Avenue South, 14th Fl,
New York, 10010, NY,
United States
New York, 10010, NY,
United States
1 800-475-2250
Media
FanDuel Technographics
FanDuel Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by FanDuel and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1500 FanDuel employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that FanDuel has purchased the following applications: PayPal Braintree for Payment Processing in 2018, Greenhouse ATS for Applicant Tracking System in 2020, GumGum for Artificial Intelligence Marketing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems FanDuel is running and its propensity to invest more and deepen its relationship with PayPal , Greenhouse , Alight Solutions or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing FanDuel revenues, which have grown to $500.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for FanDuel intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
FanDuel Tech Stack and Enterprise Applications
FanDuel ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PayPal | Legacy | PayPal Braintree | Payment Processing | ERP | n/a | 2018 | 2018 |
In 2018 FanDuel implemented PayPal Braintree as its Payment Processing platform. The implementation centralized payment acceptance, PayPal wallet handling, and escalation workflows to support FanDuel’s DFS and Sportsbook payment operations, fraud risk operations, customer support, and Finance.
PayPal Braintree was configured to manage PayPal transactions alongside ACH rails and to surface transaction-level data used for daily balance monitoring and reporting. The deployment emphasized payment authorization and settlement visibility, and incorporated workflow controls for payment escalation and account suspensions consistent with Payment Processing operational patterns.
Integrations were explicitly operationalized with customer support tooling and internal reporting processes. Fraud and customer inquiries were routed through ZenDesk, bulk suspension and investigation workflows relied on SQL queries and Excel exports, and daily PayPal transaction amounts were reported to the Finance team to reconcile balances and support treasury oversight.
Operational governance was anchored in daily fraud reporting and monthly executive metrics, with processes to suspend newly created accounts and to manage payment escalation inquiries for both DFS and Sportsbook. Fraud risk operations ran repeatable SQL driven suspend flows and delivered monthly metrics to leadership, embedding PayPal Braintree into fraud prevention and payments governance.
FanDuel’s payment operations maintained explicit operational outcomes tied to the implementation, including daily PayPal balance monitoring and a reported 96% fraud prevention rate across platforms. The PayPal Braintree Payment Processing implementation thus functioned as a core payments and fraud operations control point within FanDuel’s US business.
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FanDuel HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2020 | 2020 |
In 2020, FanDuel implemented Greenhouse ATS as its Applicant Tracking System. The deployment is customer-facing, with Greenhouse ATS embedded on FanDuel's careers pages to surface live job listings and collect candidate applications directly through the company website.
Greenhouse ATS was configured to support standard applicant tracking workflows, including job posting and requisition management, candidate tracking and pipeline stages, interview scheduling and structured interview kits, offer creation and acceptance tracking, and recruiting analytics and reporting. Configuration emphasis aligned with talent acquisition operations and hiring manager collaboration to manage high-volume media and technology recruiting workflows.
The implementation integrates the Greenhouse ATS job board into FanDuel's public careers site to provide a seamless candidate experience, while internal operational coverage focuses on talent acquisition, HR, and hiring managers who own pipeline stages and interview coordination. Governance centered on centralized recruiting workflows and candidate workflow orchestration within Greenhouse ATS, with reporting and hiring activity visibility provided through the application’s built-in analytics.
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Benefits Administration | HCM |
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2020 | 2020 |
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Core HR | HCM |
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2020 | 2020 |
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Employee Self Service, Employee Experience, HR Service Delivery | HCM |
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2020 | 2020 |
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Payroll | HCM |
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2020 | 2020 |
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Time and Attendance | HCM |
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2020 | 2020 |
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Workforce Management | HCM |
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2020 | 2020 |
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FanDuel AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, FanDuel implemented GumGum on its website to support Artificial Intelligence Marketing. The deployment embedded GumGum's contextual and visual intelligence capabilities into FanDuel.com to inform contextual targeting, creative selection, and on-site ad decisioning for the company's digital advertising and personalization efforts.
GumGum was instrumented through site-level tag integration and operated within FanDuel's digital marketing and ad operations workflows, with campaign configuration and creative optimization managed by the marketing function. Governance emphasized marketing and ad ops ownership for tag deployment and campaign controls, alongside integration with site privacy controls and consent flows. The implementation aligns the GumGum application with FanDuel Artificial Intelligence Marketing needs, enabling contextual targeting and image recognition driven placement across FanDuel online properties.
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FanDuel Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2023 | 2023 |
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FanDuel Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2011 | 2011 |
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Collaboration | Collaboration |
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2018 | 2018 |
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FanDuel Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Management | Content Management |
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2021 | 2021 |
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Enterprise Content Management | Content Management |
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2020 | 2020 |
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FanDuel eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce Fraud Protection | eCommerce |
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2020 | 2020 |
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FanDuel CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Data Platform | CRM |
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2021 | 2021 |
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Customer Engagement, Customer Loyalty | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2012 | 2012 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2012 | 2012 |
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Partner Relationship Management | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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FanDuel ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2021 | 2021 |
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IT Service Management | ITSM |
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2021 | 2021 |
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FanDuel PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2021 | 2021 |
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FanDuel TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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AML, Fraud and Compliance | TRM |
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2019 | 2019 |
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FanDuel PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2020 | 2020 |
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FanDuel IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Cloud Storage | IaaS |
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2022 | 2023 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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FanDuel CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2022 | 2022 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at FanDuel
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by FanDuel Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from FanDuel IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the FanDuel digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD FanDuel Technographics
FanDuel is a Media organization based in United States,
with around 1500 employees and annual revenues of $500.0 million.
FanDuel operates a diverse technology stack with applications such as
PayPal Braintree, Greenhouse ATS and GumGum,
covering areas like Payment Processing, Applicant Tracking System and Artificial Intelligence Marketing.
FanDuel has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as PayPal, Greenhouse and GumGum.
FanDuel recently adopted applications including
Conviva in 2023, Amazon OutPosts in 2022 and Okta Identity Cloud in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of FanDuel’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates FanDuel’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete FanDuel technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.