Buenos Aires, C1425BCG,
Argentina
Farmacity Technographics
Farmacity Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Farmacity and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 6600 Farmacity employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Farmacity has purchased the following applications: About Livefyre for Web Content Management in 2021, VTEX eCommerce for eCommerce in 2018, Hotjar for Customer Experience in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Farmacity is running and its propensity to invest more and deepen its relationship with Adobe Systems , VTEX , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Farmacity revenues, which have grown to $690.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Farmacity intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Farmacity Tech Stack and Enterprise Applications
Farmacity Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | About Livefyre | Web Content Management | Content Management | n/a | 2021 | 2021 |
In 2021, Farmacity deployed About Livefyre on its customer-facing website, using About Livefyre as part of its Web Content Management capability to support digital marketing and eCommerce content workflows. The implementation centers on embedding real-time social and user generated content streams into product and editorial pages, leveraging About Livefyre components for content ingestion, widget embedding, and moderation interfaces that surface community content directly within site templates.
Operational ownership sits with digital marketing and eCommerce content teams, who use About Livefyre to curate and moderate user contributions through editorial approval and moderation queues. The deployment is integrated into the site front end and content publishing pipeline using client-side embeds and API-driven content feeds, and it is governed through role based moderation and editorial workflows to control publication lifecycle and on-page presentation within Farmacity’s Web Content Management scope.
|
Farmacity eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| VTEX | Legacy | VTEX eCommerce | eCommerce | eCommerce | n/a | 2018 | 2018 |
In 2018, Farmacity implemented VTEX eCommerce. VTEX eCommerce is deployed on Farmacity's public website and is recorded under the eCommerce apps category.
The implementation leverages VTEX eCommerce capabilities typical for retail commerce platforms, including storefront rendering, catalog and product information management, shopping cart and checkout workflows, promotions and merchandising configuration, and order capture functionality. VTEX eCommerce is used to manage online assortments, pricing rules, and promotional campaigns while supporting web-native customer journeys.
The deployment is focused on the corporate web channel and influences ecommerce operations, merchandising, marketing, and IT teams. Governance centers on centralized catalog and pricing configuration inside VTEX eCommerce, with configuration-driven templates and content management used to coordinate campaign rollouts and merchandising updates on the Farmacity website.
|
Farmacity CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2016 | 2016 |
In 2016, Farmacity implemented Hotjar on its public website. Farmacity implemented Hotjar as part of its Customer Experience tooling to support web analytics and user experience research for its e-commerce and digital channels.
The Hotjar deployment used a client-side tracking script embedded site-wide to capture session recordings, heatmaps, clickmaps, conversion funnels, and in-page feedback widgets. Configuration emphasized page targeting and sampling controls to scope data collection to key customer journeys such as product detail pages and checkout flows.
Operational ownership was placed with digital product, UX, and e-commerce teams who consumed Hotjar outputs for qualitative analysis and iterative site design. Instrumentation covered desktop and mobile versions of the Farmacity public website, and the Hotjar implementation was positioned to support ongoing Customer Experience measurement and UX research activities.
|
|
|
|
|
Customer Support | CRM |
|
2017 | 2017 |
|
Farmacity PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2018 | 2018 |
|
Farmacity IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2018 | 2018 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
IT Decision Makers and Key Stakeholders at Farmacity
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Farmacity Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||