Buenos Aires, C1414,
Argentina
FaroLatino Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by FaroLatino and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 120 FaroLatino employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that FaroLatino has purchased the following applications: WordPress for Web Content Management in 2019, Publer for Social Media Management in 2025, Sentry for Application Performance Management in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems FaroLatino is running and its propensity to invest more and deepen its relationship with Automattic , Publer , Functional Software or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing FaroLatino revenues, which have grown to $12.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for FaroLatino intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WordPress | Web Content Management | Content Management | n/a | 2019 | 2019 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Publer | Legacy | Publer | Social Media Management | CRM | n/a | 2025 | 2025 |
In 2025, FaroLatino implemented Publer to centralize social publishing for its marketing and social media team. Publer was deployed as the Social Media Management platform to manage multi-platform scheduling, trend discovery, and cross-account analytics across Latin America from FaroLatino’s Buenos Aires operations.
Configuration emphasized a centralized content calendar and multi-platform scheduling capabilities, with trend discovery surfaced as part of content planning workflows. Cross-account analytics were configured to provide unified reporting across multiple social profiles, and scheduling features were operationalized to enable advance posting for late-night releases and coordinated campaign timing.
Operational scope covered the marketing and social media teams in Buenos Aires managing accounts across Latin America, with governance focused on standardized scheduling practices and an analytics review cadence to monitor performance. The Publer case study reports faster workflows, the ability to schedule ahead for late-night releases, improved engagement and steadier account growth after switching to Publer.
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Functional Software | Legacy | Sentry | Application Performance Management | ITSM | n/a | 2022 | 2022 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Apps Development | PaaS |
|
2020 | 2020 |
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Apps Development | PaaS |
|
2022 | 2022 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
|
2025 | 2025 |
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Application Hosting and Computing Services | IaaS |
|
2024 | 2024 |
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Content Delivery Network | IaaS |
|
2013 | 2013 |
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Content Delivery Network | IaaS |
|
2019 | 2019 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
|
2022 | 2022 |
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Domain Name System (DNS) | IaaS |
|
2012 | 2012 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Security (AppSec) | CyberSecurity |
|
2020 | 2020 |
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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Secure Sockets Layer (SSL) | CyberSecurity |
|
2021 | 2021 |
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Secure Sockets Layer (SSL) | CyberSecurity |
|
2021 | 2021 |
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| Date | Company | Status | Vendor | Product | Category | Market |
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