Paris, 75008,
France
Fat Broccoli France Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Fat Broccoli France and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Fat Broccoli France employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Fat Broccoli France has purchased the following applications: Obypay Loyalty Boost for Customer Loyalty in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Fat Broccoli France is running and its propensity to invest more and deepen its relationship with Obypay or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Fat Broccoli France revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Fat Broccoli France intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Obypay | Legacy | Obypay Loyalty Boost | Customer Loyalty | CRM | n/a | 2023 | 2023 | In 2023, Fat Broccoli France implemented Obypay Loyalty Boost, a Customer Loyalty application. The project deployed a digital loyalty program together with Obypay CRM and order terminals to streamline ordering and build a community for the Parisian fast good vegetarian brand. Deployment used the Obypay CRM and loyalty module as a SaaS configuration, pairing CRM-driven marketing capabilities with order terminal integration to capture transactions, enroll customers and maintain centralized customer profiles. Functional capabilities implemented include loyalty enrollment and rewards management, CRM segmentation for marketing, and point of sale ordering workflows coordinated with customer accounts. Operational scope covered the brand's France operations with a focus on the Paris venue, supporting core business functions of CRM, marketing and ordering for a small 10 employee organization. Governance changes centered on consolidated loyalty rules, unified customer record workflows and operational procedures for in-store order capture and digital engagement. Module usage is documented in the Obypay vendor case study, and the Obypay Loyalty Boost implementation was positioned to enable streamlined ordering and community building for Fat Broccoli France. |
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