Who is Fatos Desconhecidos?

Fatos Desconhecidos is a Media organization based in Brazil, with around 150 employees and annual revenues of $2.0 million.

What enterprise applications does Fatos Desconhecidos use?

Fatos Desconhecidos operates a diverse technology stack with applications such as Sojern, GumGum and Denakop Analytics, covering areas like Guest Management, Artificial Intelligence Marketing and Analytics and BI.

What digital transformation initiatives has Fatos Desconhecidos undertaken?

Fatos Desconhecidos has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Sojern, GumGum and Denakop.

What are the most recent software purchases made by Fatos Desconhecidos?

Fatos Desconhecidos recently adopted applications including WooCommerce in 2025, Criteo Commerce Media Platform in 2024 and Prebid Open-Source in 2023, highlighting its ongoing modernization strategy.

Which IT decision makers lead technology initiatives at Fatos Desconhecidos?

APPS RUN THE WORLD maintains an up-to-date database of Fatos Desconhecidos’s key decision makers and IT executives, available to Premium subscribers.

How does APPS RUN THE WORLD track Fatos Desconhecidos’s IT investments?

Our research team continuously updates Fatos Desconhecidos’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

How can I access the full list of applications used by Fatos Desconhecidos?

Subscribe to APPS RUN THE WORLD to access the complete Fatos Desconhecidos technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.

Fatos Desconhecidos Technographics, Software Purchases, AI and Digital Transformation Initiatives

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● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

Fatos Desconhecidos Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Fatos Desconhecidos and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Fatos Desconhecidos employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Fatos Desconhecidos has purchased the following applications: Sojern for Guest Management in 2018, GumGum for Artificial Intelligence Marketing in 2018, Denakop Analytics for Analytics and BI in 2019 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Fatos Desconhecidos is running and its propensity to invest more and deepen its relationship with Sojern , GumGum , Denakop or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Fatos Desconhecidos revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Fatos Desconhecidos intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Sojern	Legacy	Sojern	Guest Management	ERP Services and Operations	n/a	2018	2018

Vendor

Previous System

Application

Market

VAR/SI

When

Live

Insight

Sojern

Legacy

Sojern

Guest Management

ERP Services and Operations

n/a

2018

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
GumGum	Legacy	GumGum	Artificial Intelligence Marketing	AI-Powered Application	n/a	2018	2018

Vendor

Previous System

Application

Market

VAR/SI

When

Live

Insight

GumGum

Legacy

GumGum

Artificial Intelligence Marketing

AI-Powered Application

n/a

2018

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Denakop	Legacy	Denakop Analytics	Analytics and BI	Analytics and BI	n/a	2019	2019	In 2019, Fatos Desconhecidos implemented Denakop Analytics, deploying an Analytics and BI solution across its public website. The deployment of Denakop Analytics on the Fatos Desconhecidos site centralized web event collection and content performance analysis for the Brazil based media publisher. Implementation focused on web instrumentation and reporting, with Denakop Analytics configured to capture pageviews, user events, referral sources, and content metadata to enable audience segmentation and editorial analytics. The configuration included configurable dashboards, live event feeds, cohort segmentation capabilities, and data export interfaces to support downstream reporting and commercial workflows. Operational scope covered editorial, audience development, and advertising functions, with role based dashboard access and governance controls to enforce tagging standards and data quality. The implementation positioned Denakop Analytics as the primary Analytics and BI platform for web measurement at Fatos Desconhecidos, embedding analytics into editorial and ad ops measurement workflows.

Vendor

Previous System

Application

Market

VAR/SI

When

Live

Insight

Denakop

Legacy

Denakop Analytics

Analytics and BI

n/a

2019

In 2019, Fatos Desconhecidos implemented Denakop Analytics, deploying an Analytics and BI solution across its public website. The deployment of Denakop Analytics on the Fatos Desconhecidos site centralized web event collection and content performance analysis for the Brazil based media publisher. Implementation focused on web instrumentation and reporting, with Denakop Analytics configured to capture pageviews, user events, referral sources, and content metadata to enable audience segmentation and editorial analytics. The configuration included configurable dashboards, live event feeds, cohort segmentation capabilities, and data export interfaces to support downstream reporting and commercial workflows. Operational scope covered editorial, audience development, and advertising functions, with role based dashboard access and governance controls to enforce tagging standards and data quality. The implementation positioned Denakop Analytics as the primary Analytics and BI platform for web measurement at Fatos Desconhecidos, embedding analytics into editorial and ad ops measurement workflows.