Perth, 6056, WA,
Australia
Feral Brewing Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Feral Brewing and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 Feral Brewing employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Feral Brewing has purchased the following applications: ezyCollect for AR Automation in 2020, Workplace by Facebook for Collaboration in 2020, WooCommerce for eCommerce in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Feral Brewing is running and its propensity to invest more and deepen its relationship with ezyCollect , MYOB , Facebook or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Feral Brewing revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Feral Brewing intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ezyCollect | Legacy | ezyCollect | AR Automation | ERP Financial Management | n/a | 2020 | 2020 |
In 2020, Feral Brewing implemented ezyCollect as its AR Automation solution to address chronically high overdue invoices and automate debtor communications. The deployment established a synchronized connection with the brewery's instance of MYOB to align invoice records, payment status, and customer master data into a single receivables view that supported automated follow up workflows.
The ezyCollect implementation configured the platform to comprehensively map and track all accounts receivable activities, leveraging the application’s in built communications plan which was personalized to Feral Brewing’s customer segments. Functional capabilities implemented included automated, system generated reminders and scheduled statements, centralized tracking of overdue accounts, and role based access for finance users, which reduced manual collection effort and standardized follow up cadence.
Operational coverage focused on the finance and accounts receivable function across the company, shifting collections from manual outreach to automated orchestration via ezyCollect. As a result of the AR Automation deployment and the MYOB sync, Feral Brewing reduced overdue accounts by over 50 percent within months, achieved and often exceeded a 20 percent overdue KPI, and reported improved operating capital and more confident cash flow forecasting.
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ERP Financial | ERP Financial Management |
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2016 | 2016 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Workplace by Facebook | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, Feral Brewing implemented Workplace by Facebook as its cloud-hosted internal collaboration platform. Feral Brewing uses Workplace by Facebook to deliver Collaboration functionality for its 30 employees, centralizing team communication, operational coordination and corporate announcements across brewery and business teams.
Workplace by Facebook is provisioned for browser and mobile access and is exposed on Feral Brewing's public website as a staff access point, indicating an embedded access pattern or direct link to corporate communications. The deployment leverages category-aligned modules such as Groups, News Feed, chat and administrative controls, with configuration focused on organization-wide group structures, role-based admin assignment and content moderation workflows to manage operational, safety and cross-functional communications.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2021 | 2021 |
In 2021, Feral Brewing implemented WooCommerce on their public website to enable direct online sales. The deployment uses WooCommerce from Automattic on https://www.feralbrewing.com.au/ and provides a web storefront for the brewery's Australian customer base, classified as eCommerce functionality.
The WooCommerce implementation encompasses core eCommerce capabilities including storefront presentation, product catalog management, shopping cart and checkout flows, order management, and tax and shipping configuration consistent with standard eCommerce modules. Operational responsibility is centered on site content, product and pricing management, and order fulfillment workflows, aligning marketing and operations around online sales and site merchandising.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Marketing Analytics | CRM |
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2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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