Ferrero Italia
Piazzale Pietro Ferrero, 1,
Alba, 12051,
Italy
Alba, 12051,
Italy
39 0173 295111
Consumer Packaged Goods
Ferrero Italia Technographics
Ferrero Italia Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Ferrero Italia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 7004 Ferrero Italia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Ferrero Italia has purchased the following applications: PrometeoRifiuti for Waste and Recycling ERP in 2021, SmartUC for PBX, VoiP and Phone Systems in 2019, Flow CRM for CRM in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Ferrero Italia is running and its propensity to invest more and deepen its relationship with Informatica EDP , Innovazionedigitale , New Relic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Ferrero Italia revenues, which have grown to $2.02 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Ferrero Italia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Ferrero Italia Data, Technology Stack, and Enterprise Applications
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Informatica EDP | Legacy | PrometeoRifiuti | Waste and Recycling ERP | ERP Services and Operations | n/a | 2021 | 2021 |
In 2021 Ferrero Italia implemented PrometeoRifiuti, a Waste and Recycling ERP provided by Informatica EDP, to centralize management of waste streams across its Italian operations. The deployment targeted environmental health and safety functions and site operations, establishing PrometeoRifiuti as the primary system for recording, tracking and reporting waste handling events across production and distribution locations.
PrometeoRifiuti was configured to support core Waste and Recycling ERP capabilities including waste tracking and classification, manifest management, regulatory reporting and hazardous material inventory. The implementation emphasized standardized disposal workflows, scheduled collection coordination and auditable transaction logs, with the PrometeoRifiuti application instrumented for role based approvals and traceable custody chains.
Operational coverage included EHS teams, plant operations and logistics groups, integrating PrometeoRifiuti data feeds into operational routines for waste pickup and disposal. The architecture was designed to accept structured site manifests and operational inputs, using the PrometeoRifiuti data model to unify site level records for centralized compliance reporting and operational visibility.
Governance activities accompanied the rollout, with process standardization for waste segregation, manifest approval workflows and incident logging. Change management focused on embedding PrometeoRifiuti into existing operational procedures, defining user roles for EHS and plant operators, and establishing ongoing data stewardship and audit controls for waste lifecycle management.
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Innovazionedigitale | Legacy | SmartUC | PBX, VoiP and Phone Systems | Collaboration | n/a | 2019 | 2019 |
In 2019, Ferrero Italia implemented SmartUC to modernize corporate telephony and contact-center communications in Italy. The deployment aligned SmartUC with the PBX, VoiP and Phone Systems category to centralize voice routing, IVR and cloud PBX services for corporate and customer service channels.
The implementation used SMARTUC Voice Cloud PBX capabilities and SIP trunking as the core modules, providing cloud-based call routing, interactive voice response, call queuing and resilience features. Configuration work included number provisioning, SIP trunk configuration and IVR flow setup to standardize inbound handling and contact-center call distribution.
Innovazionedigitale delivered the SmartUC service and operational support, with the rollout scoped to Ferrero Italia telephony and contact-center operations across its Italy footprint. Integrations focused on consolidating contact-center communications onto the SmartUC cloud voice platform, enabling centralized management of call flows and operator queues.
Governance and operations were adjusted to reflect a vendor-managed cloud voice model, shifting telephony administration toward a centralized IT and contact-center operations structure and formalizing IVR and call-handling workflows. Reported outcomes from the initiative included improved call handling, IVR performance and overall voice resilience for Ferrero Italia.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Innovazionedigitale | Legacy | Flow CRM | CRM | CRM | n/a | 2022 | 2023 |
In 2022, Ferrero Italia implemented Flow CRM to centralize customer interactions and support sales and marketing processes across its Italy operations. The deployment of Flow CRM aligns with the CRM category and focused on consolidating customer records, standardizing contact and account management, and improving pipeline visibility for commercial teams. Innovazionedigitale is listed as a technology partner and is presumed to have delivered Flow CRM capabilities for Ferrero Italia.
The Flow CRM implementation emphasized CRM and marketing automation capabilities, including contact management, opportunity tracking, lead routing, and campaign orchestration consistent with CRM platform functionality. Deployment and architecture centered on a centralized Flow CRM instance serving national sales and marketing users in Italy, configured to support sales pipeline workflows and marketing automation sequences. Governance workstreams established standardized customer data models and formalized sales to marketing handoff processes to operationalize usage across commercial teams.
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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|
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Application Performance Management | ITSM |
|
2012 | 2012 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Governance, Risk and Compliance | TRM |
|
2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
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Application Hosting and Computing Services | IaaS |
|
2014 | 2014 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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IT Decision Makers and Key Stakeholders at Ferrero Italia
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Ferrero Italia Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Ferrero Italia Technographics
Ferrero Italia is a Consumer Packaged Goods organization based in Italy,
with around 7004 employees and annual revenues of $2.02 billion.
Ferrero Italia operates a diverse technology stack with applications such as
PrometeoRifiuti, SmartUC and Flow CRM,
covering areas like Waste and Recycling ERP, PBX, VoiP and Phone Systems and CRM.
Ferrero Italia has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Informatica EDP and Innovazionedigitale.
Ferrero Italia recently adopted applications including
Flow CRM in 2022, PrometeoRifiuti in 2021 and OneTrust CookiePro in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Ferrero Italia’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Ferrero Italia’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Ferrero Italia technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.