San Diego, 92101, CA,
United States
Fifty & Fifty Technographics
Fifty & Fifty Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Fifty & Fifty and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 16 Fifty & Fifty employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Fifty & Fifty has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2011, Hubspot Marketing Automation for Marketing Automation in 2014, Cloudflare CDN for Content Delivery Network in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Fifty & Fifty is running and its propensity to invest more and deepen its relationship with Google , HubSpot , GrowthGenius or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Fifty & Fifty revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Fifty & Fifty intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Fifty & Fifty Tech Stack and Enterprise Applications
Fifty & Fifty Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2011 | 2011 |
In 2011, Fifty & Fifty implemented Google Workspace (Formerly Google G-Suite) as its Collaboration platform. The SaaS deployment centralized email, calendar, cloud storage and real-time document editing to support core business functions such as communications, proposal development and client project coordination.
Configuration focused on standard Google Workspace modules, including Gmail mailboxes on the organization domain, Google Drive with shared drives for team content, Docs and Sheets for collaborative authoring, and Google Meet for virtual meetings. Administration used the Google Workspace admin console for user provisioning, group management and device policy controls.
Operational coverage encompassed the full organization of approximately 16 employees in the United States with organization wide user accounts and group based access controls to govern collaboration. Governance practices relied on console role assignments and native sharing controls to manage document lifecycle and collaboration workflows.
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Fifty & Fifty CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Marketing Automation | Marketing Automation | CRM | n/a | 2014 | 2014 |
In 2014, Fifty & Fifty implemented Hubspot Marketing Automation to instrument its public website for inbound engagement and contact capture. The deployment uses Hubspot Marketing Automation as a cloud SaaS application to centralize web-based lead capture and basic campaign orchestration for a 16 employee professional services firm based in the United States.
Configuration emphasizes Marketing Automation capabilities including on-site contact capture forms, landing page publishing, email campaign builds, contact segmentation and the platform analytics that tie web sessions to contact records. Hubspot Marketing Automation is described in the implementation as the primary tool for creating and managing nurture sequences, segment-based messaging and web visitor tracking routed into a centralized contact database.
Operational ownership is aligned to marketing and client-facing functions, with the system embedded on the company website to support ongoing outreach and inquiry handling. Governance focuses on centralized campaign content and contact list stewardship, standardizing how web leads are captured and routed to internal teams for follow up.
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Sales Automation | CRM |
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2019 | 2019 |
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Fifty & Fifty IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cloudflare | Legacy | Cloudflare CDN | Content Delivery Network | IaaS | n/a | 2018 | 2018 |
In 2018, Fifty & Fifty implemented Cloudflare CDN on its public website. Cloudflare CDN, a Content Delivery Network, was provisioned to serve the organization website assets from Cloudflare edge locations and to front the site traffic as the external delivery layer.
Configuration centered on Cloudflare CDN standard controls, using edge caching and HTTP cache rules, origin pull for static content, and TLS termination and network level protections that are typical for Content Delivery Network deployments. Operational ownership appears scoped to the web and communications functions, with configuration and DNS delegation managed through the Cloudflare control plane to orchestrate caching, security policies, and certificate management for the site.
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IT Decision Makers and Key Stakeholders at Fifty & Fifty
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Apps Being Evaluated by Fifty & Fifty Executives
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