Cedar Knolls, 7927, NJ,
United States
Fingerpaint Group Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Fingerpaint Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 700 Fingerpaint Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Fingerpaint Group has purchased the following applications: DeepIntent for Digital Advertising Platform in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Fingerpaint Group is running and its propensity to invest more and deepen its relationship with DeepIntent , Wistia or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Fingerpaint Group revenues, which have grown to $120.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Fingerpaint Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| DeepIntent | Legacy | DeepIntent | Digital Advertising Platform | CRM | n/a | 2022 | 2022 |
In 2022, Fingerpaint Group implemented DeepIntent as a Digital Advertising Platform to plan and activate patient and HCP media for the ILUMYA campaign across CTV, online video, and digital channels in North America. Fingerpaint served as the agency of record for the campaign, centralizing media planning and activation responsibilities on the DeepIntent platform.
The deployment used DeepIntent planning and Outcomes tools, with Fingerpaint listed among early agency partners and beta users of those modules. Planning capabilities were applied to build audience segments for patients and healthcare professionals, and activation workflows were executed across connected TV, online video, and programmatic digital inventories.
Operational coverage focused on Fingerpaint media planning and activation teams across North America, aligning campaign targeting and execution for patient and HCP audiences with platform-driven audience segmentation and activation. As an early partner and beta user, Fingerpaint participated in iterative tooling refinement and onboarding, which supported standardization of planning to activation workflows between agency and platform.
Fingerpaint reported that DeepIntent planning and Outcomes tools helped improve planning speed and audience precision for the ILUMYA campaign. No additional outcomes, costs, or risks were specified.
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Marketing Analytics, Sales Analytics, Customer Support | CRM |
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2018 | 2018 |
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